Asus wins 12 design awards

MANILA, Philippines - Asustek Computer Inc. is one of the major winners among the IT companies that participated in this year’s Good Design Award in Japan.

Asus bagged a dozen or the most number of the prestigious awards from the Japan Industrial Design Promotion Organization. Other winners for their good designed products are Acer, Canon, BenQ, Fujitsu, Fujixerox, Huawei, LG Electronics, NEC Display, Philips, Panasonic, Ricoh, Epson, and Sony.

Japan’s celebrated Good Design Award, also known as the G Mark Award, gives commendation to companies whose products best exemplified designs that the award-giving body believes could help enrich society and people’s lives.

More than 1,000 companies and designers submit entries for consideration for the Good Design Awards each year.

Asus’ top designs

The G Mark Award found some award-worthy designs in Asus’ six ranges of notebooks. Awards were given in particular to the Eee PC Karim Rashid edition netbook, the NX90 premium notebook, the U Series Bamboo Collection notebook, the ultra-slim U-series notebook, and specific models from the company’s gaming notebooks (G53/G73), and business notebooks (Asus Commercial Series B53/B43/P52/P42).

The premium NX90 desktop replacement that was created by the team of renowned designer David Lewis, sports a polished aluminum exterior with outstanding audio performance.

The Asus ROG G53 and G73, on the other hand, have 3D capabilities and stealth fighter-inspired designs. The innovative Asus U Bamboo Series notebook was cited for its stylish design and eco-friendly construction.

Asus Eee PC Karim Rashid edition netbook

Other Asus Eee PCs that received top G Mark grades are the sleek and stylish Eee PC Seashell 1015 and 1215, the business-oriented Eee PC 1016, and the Eee PC 1018.

In addition, Asus won G Marks for its Asus Designo ML Series monitors with panels that are mercury-free and feature innovative energy-saving technology and vibrant LED-backlit HD display.

Another award was given for the Asus ROG Rampage III Extreme motherboard, which is designed for the latest Intel Core i7 processors.

Other bests

Also making the cut are Acer’s Gateway FHD2303L monitor and the company’s Aspire 8943G and Gateway EC39C notebook PCs. Acer’s latest Liquid Metal Android-based smartphone also got a thumbs-up from the panel of distinguished design experts who judged this year’s awards.

Even projectors are deserving of awards. BenQ got separate design awards for its BenQ MP670 and MP780ST projectors.

Canon received seven awards for its digital single lens-reflex camera (EOS Kiss X4), digital single-reflex camera (EOS 60D), digital camera (IXY 30S), video cameras (iVIS HF R10/R11 and iVIS HF M31/M32), inkjet all-in-one printer (PIXUS MG8130/PIXUS MG6130 Black, and MG6130 Silver), and digital camera (PowerShot SX210 IS).

About G Mark

The Good Design Award has its origins in the Good Design Selection System (known as the G-Mark System) instituted by the Ministry of International Trade and Industry of Japan in 1957.

It was established based on the belief that good design is important in improving life after the Pacific War, thus awards are given based on whether or not a product can enrich society and people’s lives through its design.

To date, some 35,000 Good Design Awards have already been awarded to different companies worldwide.