Samsung showcases product line-up for continued growth in RP

MANILA, Philippines - Samsung Electronics Philippines Corp. (SEPCO) set an exciting course for continued growth in the Philippines as the annual Samsung AV Roadshow opened at the SMX Convention Center.

Samsung unveiled its breakthrough line-up of Full-HD 3D solutions now available in the Philippine market.

The company also showcased innovative new offerings in the areas of digital imaging and audio-visual technology.

Before hundreds of media and partners, a team of Samsung executives led a showcase of the company’s 2010 product line-up, highlighted by its award-winning solution of Full-HD 3D entertainment products announced earlier this year.

Samsung executives also discussed strategic initiatives and exciting new products to the digital imaging and audio-visual divisions. These are critical emerging areas of growth for Samsung to build on its 2010 success.

Samsung also reaffirmed its commitment to the environment both in terms of innovative new product features and new green initiatives.

“Samsung overcame a difficult economy in 2009,” said KC Park, SEPCO president. “In 2010, we must continue to tap into the fervent passion for consumer electronics in this region by providing our consumers a relentless stream of new products based on technology, superior design and service.”

Creating the future of home entertainment

Last year, Samsung created the LED TV category, selling more than 2.6 million units worldwide.

This year, Samsung is breaking new ground in 3D. This month, Samsung is the first to deliver to the Philippines a comprehensive 3D TV and AV product line-up, which includes a range of Full-HD 3D televisions (LED, LCD and plasma), 3D Blu-ray, 3D home theater systems, 3D glasses, and even 3D content.

Roadshow attendees had the opportunity to take a look at the rich features of Samsung’s new LED TV line-up _ the C7000, C8000 and C9000 LED TVs.

All of Samsung’s Full-HD 3D products possess Samsung’s unique built-in 3D processor and emitter that enable compatibility with multiple 3D standards.

Samsung televisions and Blu-ray players will feature Internet@TV, which provides access to the world’s first HDTV-based application store, Samsung Apps. Applications are available from leading brands such as YouTube, Twitter and Gameloft.

Samsung is offering Full-HD 3D content on a number of fronts. This will be available primarily from Samsung’s exclusive partnership with Dreamworks, as announced earlier this year.

To get customers started, the 2009 blockbuster “Monsters vs. Aliens” in 3D will be exclusively bundled with all Samsung Full-HD 3D televisions.

NX10: The ultimate everyday camera solution

NX10 is an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be creative as they want on the move, without having to compromise perfect images.

The NX10 integrates an APS-C size CMOS sensor with mirror-less interchangeable lens, successfully capturing the heart of a DSLR and embedding it inside the compact frame of a digital camera. This allows for a sleek, lightweight camera that anyone, from pros to casual users, can effortlessly take with them anywhere they go.

The NX10 also incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and a unique, large 3.0-inch AMOLED screen, allowing users to conveniently view their images, even under bright sunlight. Users can also tell their own stories and adventures in video format with NX10’2 HD movie recording (H.264 codec).

For consumers looking for specific qualities from their shots or demanding differing levels of artistry from their composition, be it through varying focal points or depths of field, Samsung has released three interchangeable lenses for the NX10.

These are the Tele Zoom Lens (50-200 mm OIS), Standard Zoom Lens (18 - 55 OIS), and the Fixed Focus Lens (30 mm). These lenses feature intuitive technology, and are optimized for picture taking for discerning professional standards, and are ensured to be the ultimate in high performance.

Updated front LCD screen 2View range

The new Samsung 2View PL151 and PL101 feature a 1.5-inch color LCD screen located at the front of the camera. This 1.5-inch display gives users the ability to perfect their self-portraits or join their family and friends in the shot.

New for the Samsung 2View PL151 and PL101, consumers can now use the 1.5-inch front LCD to frame video capturing in addition to digital stills.

With the PL150, consumers can enjoy 720p HD video recording at a rate of 30 frames-per-second (fps). An optional HDMI adapter is also available for the PL151, so that consumers can enjoy their HD video, as well as digital still images, through a HDTV or HD monitor.

The new 2View cameras also allow users to have more fun with the dual LCD screens, thanks to the addition of the Couple Shot, the Jump Shot (PL151) feature, and the updated Children Mode with music.