Julie's Bakeshop partners with PLDT-SME Nation for phenomenal growth

MANILA, Philippines - Julie’s Bakeshop is one of the country’s industry leaders when it comes to baked products. Established in Cebu in 1981, Julie’s Bakeshop has expanded rapidly to more than 500 branches and outlets nationwide, and that number is still growing.

During this growth surge, Julie’s Bakeshop felt the need for a reliable network service provider.

“Processed information has always been the key to our growth and basis of management’s decision-making,” explains Nonoy Espeleta, chief operating officer of Julie’s Franchise Corp. (JFC). “So we foresaw the need for sales reports and communication of our franchisees through the Internet for quicker receipt and processing.”

For Julie’s Bakeshop, PLDT-SME Nation services aptly fill those business needs.

“PLDT-SME Nation services like PLDT Small Biz DSL and PLDT IP VPN enable us to act quickly and respond on time to our franchisees’ concerns,” says Raoul Arnel Polancos, JFC corporate planning and budget manager.

PLDT Small Biz DSL is one of PLDT’s high-speed Internet subscription packages. It provides businesses with quality yet affordable broadband access at speeds of up to 50 times faster than dial-up. This enables SMEs like Julie’s Bakeshop to efficiently send and download heavy e-mails, browse the Internet and host their own websites.

In addition, myDSL Biz allows them to connect their branches to their head office and transfer company data over the Internet.

Polancos estimates that around 20-25 percent of their branches are currently using PLDT Small Biz DSL and PLDT IP VPN.

Julie’s Bakeshop also relies on its PLDT Small Biz DSL connections for faster receiving and processing of orders.

“This helps us avoid stock-outs, ensuring the continuous supply of our oven-fresh, hourly hot, and quality bread products anytime, anywhere across our branches nationwide,” Polancos says.

Business operating efficiency is further increased by Julie’s Bakeshop’s use of the PLDT IP VPN, or Internet Protocol Virtual Private Network, which gives users a secure and speedy way to access corporate network resources through private IP networks.

IP VPN is a VPN solution that increases the efficiency of doing business by enabling IP applications over a single network.

“We’re very satisfied with PLDT-SME Nation’s service. They were quick in assisting us and upgrading services to ensure that information exchange within our system is safe and secure,” says Polancos.

And as they plan on further expanding their bakeshop business due to increasing demand, Polancos sees that their partnership with PLDT-SME Nation will play an even bigger role in their continued success.

“PLDT-SME Nation will always be a very valuable partner of Julie’s Franchise Corp. in providing a fast and efficient means of communication,” says Polancos.

For more info on what PLDT-SME Nation offers businesses, call 101-888 or visit www.pldtsme-nation.com.ph.