SWUP: Making cashless transactions easy

MANILA, Philippines - Doctors, lawyers, interior designers, and other professionals can now receive all types of cashless payments anywhere, thanks to PLDT-SME Nation’s wireless Shops.Work Unplugged or simply put, SWUP.

The groundbreaking innovation is the first and only service in the country that accepts all ATM debit and credit card brands using a single card terminal.

SWUP is highly advantageous for professionals in the field as it minimizes lost sales opportunities — and since it is wireless and portable, the terminal can be brought along for transactions outside the office.

“We encourage professionals to adapt and make use of the SWUP as it would prove useful in payments especially for transactions that require huge amounts of money. The security, portability of it being wireless, and convenience of accepting all types of cards this machine offers is the first of its kind and could greatly benefit their business,” says PLDT-SME Nation vice president and head Kat Luna-Abelarde.

SWUP is the only GPRS-based electronic fund transfer-POS payment system in the country to use a private and secure technology rather than the Internet, making it much more secure when used in cashless transactions.

This feature makes SWUP a better alternative to wired credit and debit card point-of-sales terminals that rely solely on the host bank’s security system.

“Professionals and their clients are very much assured of their transactions as SWUP is protected by the best-in-class technology,” says Abelarde.

It works on a wireless payment system using the mobility and convenience of wireless data technology making transactions possible from just about anywhere.

“Its wireless feature makes cashless transactions easy for the merchants and clients alike where banks or automated teller machines are scant. Since the SWUP runs on the same wireless network that powers Smart, cashless payments are possible anywhere as its system is practically covered in the entire archipelago,” says PLDT-SME Nation marketing head Amil Azurin.

Professionals are able to maximize all forms of payments from their clients as SWUP caters to major card brands such as Visa Mastercard, JBC, American Express and Diners Club International as well as Visa Electron, MasterCard Electronic, Megalink, Bancnet, and Express Payment System.

“With SWUP, retailers, professionals, and merchants are empowered to accept and process payments in whatever form the client or consumer wishes to transact with. It’s a convenient add-on that makes purchases easier and maximizes sales opportunities,” says PLDT-SME Nation product manager Blue Aldridge.

For more info on what PLDT-SME Nation offers businesses, call 101-888 or visit www.pldtsme-nation.com.ph.