Lenovo opens 2 new Exclusive Stores

MANILA, Philippines - Lenovo Philippines opened two new Lenovo Exclusive Stores in SM Cubao and Robinson’s Ermita recently.

Lenovo Exclusive Stores are concept stores that carry the Lenovo logo and branding. Designed to let consumers see, touch, feel and experience the Lenovo products, these concept stores display and sell Ideal-branded and Think-branded PCs, ThinkServer systems and ThinkVision monitors, as well as Lenovo computer accessories. All stores offer technical support and services for Lenovo PCs.

The opening of two new concept stores, operated by Asianic Distributors and Silicon Valley Group of Companies, brings the total of Lenovo concept stores in the Philippines to seven, since its first store opened at the Cyberzone of SM Mall of Asia in 2007.

Since Lenovo acquired IBM’s PC Division in 2005, Lenovo has introduced a wide range of PCs that cater to different market segments — from consumers to SMBs to large enterprises.

“We have observed significant growth in the local consumer market, particularly in the notebook segment. As such, we are beefing up retail presence across the country to educate, reach and engage with more consumers,” said Michael Ngan, country manager for Consumer Business, Lenovo Philippines.

The Commercial Business of Lenovo Philippines shares the same view. “Our retail presence is vital to build the Lenovo brand in the country,” said Vicky Agorrilla, country general manager, Lenovo Philippines. “Many Filipino consumers are buying ThinkPads from our concept stores, which is why we have revamped our concept stores to include Think-branded PCs, particularly the ThinkPads.”

The company also recently appointed Axis Global Technologies as its newest distribution partner for Think-branded personal computers (PCs) to address the growing demand from small-and-medium businesses (SMBs) and large enterprises.

Axis Global is one of the leading distributors of computers, communications, and consumer electronic products in the Philippines.

“Axis Global has a proven record for having wide geographical reach, strong reseller relationships, and customer service expertise needed to ensure our Think-branded products will be the brand of choice among corporate users,” said Agorrilla.

“We are happy and excited to help Lenovo grow its business in the Philippines. Our goal is to help them (Lenovo) grow their market share and deepen the reach of Lenovo’s products to a larger reseller community,” said Ricky Sy, president of Axis Global Solutions.