Fuji Xerox, Xerox roll out new global product design

TOKYO — Fuji Xerox Co. Ltd. and Xerox Corp. will begin the worldwide introduction of a next-generation product design based on the new Xerox brand identity adopted in 2008.

The new design, which was developed by Xerox in cooperation with Fuji Xerox, will be applied first to the new ApeosPort-IV and DocuCentre-IV series digital multi-function devices launched last August in Japan and now available in the Philippines.

The new design will be universally applied to the Xerox brand product line-up worldwide, from digital multi-function devices to office printers and high-end production printers, as well as to operation screens of application software.

The main concepts for the new-generation product design include visually friendly “3D Box” design that highlights the user operation area; simple design form that subdues areas other than the operation area; user- and IT-friendly UI screen (also applied to software); and presentation that embodies the spirit of the new Xerox brand identity.

Through these changes, Fuji Xerox and Xerox are reflecting the spirit of the Xerox brand with exclusive and highly appealing design elements that differentiate the brand and its products not only in the marketplace but also in customers’ office settings where they are a daily part of simplifying the way work gets done.

Ricky Muñoz, Fuji Xerox Philippines’ marketing communications head, said, “Our customers will surely be delighted with this design innovation that enhances user experience with our popular Apeos IV and Docucentre IV printing devices.”

For more information, call 878-5200, visit www.fujixerox.com.ph or drop by at the Digital Print Solutions Center, 2/F, Skyplaza bldg., 6788 Ayala Avenue, Makati City.