EMC Phils. outlines four-pronged strategy for 2009

MANILA, Philippines - EMC, the world leader in information infrastructure solutions, highlighted its 2008 business performance and strategies to help companies, especially small-to-medium scale businesses, accelerate growth and improve operational efficiencies.

According to IDC, EMC is the leading external storage vendor in the Philippines from January to September 2008 with 37.6 percent share of the $12-million market.

Last year, despite the economic turmoil and decreased spending in various IT segments, EMC Corp. posted total global consolidated revenues of a record $14.88 billion, an increase of 12 percent year-on-year, and representing EMC’S sixth consecutive year of double-digit annual revenue growth.

Ronnie Latinazo, country manager of EMC Philippines, said, “In 2008, we saw companies in the Philippines invest in content management and archiving solutions as well as security solutions. This trend was driven by the ever-growing number of transactions companies must track and preserve, compliance with regulatory authorities, and protecting data from theft and misuse.”

Latinazo noted that in the prevailing economic climate, more companies are realizing the importance of intelligent information and storage management solutions to help them better manage their information infrastructure while driving costs down.

“We remain intensely focused on customers’ top priorities in 2009 — saving money, attaining a faster return on investment, reducing risk and preparing for the delivery of next-generation data centers. We also remain committed to investing heavily in research and development to extend our technology lead and maintain rapid product rollout cycles. More than ever, our technology development is occurring in Asia, so we are very proud of the role we play for the corporation,” he added.

Moving forward to 2009, EMC Philippines devised a four-pronged strategy to extend its leadership position and at the same time help clients prepare for growth when the economy turns around.

These undertakings include market segmentation or extending solutions and services from enterprise to mid-sized and growing businesses; identification of technology priorities, most notable of which are information consolidation, tiered storage, solid state drives in storage arrays, virtualization and backup with data de-duplication; strengthening partnerships and alliances with other vendors through enablement programs and workshops; and opening an Executive Briefing Center (EBC) in Singapore, making it accessible to more businesses in South Asia, including the Philippines.

These strategies are aligned with EMC’s previous announcements and are part of more than $1.7 billion in investments across the Asia-Pacific and Japan to strengthen EMC’s dominance in the region until 2012.