Samsung unveils Series 8 Slim LCD TV

With prices of cinema tickets skyrocketing, movie lovers are turning to their beloved TV sets to get their fix of Hollywood blockbuster action or local love story mush.

But for the discerning couch potato, CRT TVs, no matter how big, just won’t cut it. Early-generation plasma TVs leave a lot to be desired too, especially in this day and age of high-definition TV.

Which is why Samsung is seeking to redefine the flat-panel TV market with their new Series 8 Slim LCD TV, which they launched at the posh Le Souffle restaurant inside Fort Bonifacio Global City recently.

Samsung set up various showcases of the Series 8 Slim LCD TVs to allow attendees to get a firsthand encounter of the impressive features and performance of the new TVs.

Besides the trademark features that are carried by Samsung LCD TVs, the Series 8 Slim LCD TV boasts of a collection of innovative media solutions that raise the bar in TV technology: WISELINK Pro, DLNA, and the built-in Content Library.

WISELINK Pro allows users to plug and play their own pictures, videos and music through USB 2.0 connections with ease.

DLNA, on the other hand, enables users to simultaneously view their content on multiple DLNA-certified platforms throughout their homes via wireless connections, making for an instant multimedia network of extraordinary capabilities.

The built-in Content Library, meanwhile, provides storage for a diverse range of entertainment resources such as an art gallery as well as programming for games, fitness, children and other up-to-date syndicated contents which can be downloaded from Samsung’s website.

Entertainment Mode provides users with several broadcasting modes that provide excellent visual impacts such as cinema mode and game mode.

On top of all of these, Samsung’s eye-catching crystal design is also incorporated in the Series 8 Slim LCD TV, reflecting the simplicity and elegance of pure crystal with a hint of color.

“Samsung has been extending our LCD TV leadership by conscientiously pushing the envelope of technology and design to create desirable and premium products,” said Jay Ha, Samsung vice president for consumer electronic sales and marketing.

“We base our efforts on a deep understanding of current and future consumer trends to create TVs that enhance consumer lifestyles now and in the future. Each model in our latest range has a sweetener for discerning consumers,” he added.

Last year, Samsung led the global TV market in both amount and unit sales, a first for the company since it entered the business 35 years ago.

Early this year, Samsung was able to extend its lead in the LCD TV market in Southeast Asia and Oceania, with unit sales crossing the 500,000 mark on the back of a phenomenal 113 percent growth compared to the same period last year.

Based on recent GfK data, Samsung remains the dominant LCD TV leader in the region with more than 27 percent market share.

Going beyond its firm focus to deliver TVs, which combine state-of-the-art technology with impeccable design, Samsung is also active in consumer engagement campaigns.

It initiated regional partnerships with the National Geographic Channel and Discovery Networks Asia last year to help consumers see, hear and feel high definition through multiple channels spanning numerous media platforms, including on-ground road shows, dedicated websites and educational vignettes.

This enables the company to forge strong emotional bonds with its consumers at every level, reinforcing its brand preference.