LTO TV unveiled

Land Transportation Office (LTO) chief Assistant Secretary Alberto Suansing recently announced the nationwide rollout of LTO TV, the latest add-on of his agency’s customer management service.

LTO TV is envisioned as the most pragmatic and innovative medium to promote the agency’s basic service and also provide information on its business processes and upcoming projects. Suansing said the project entails the deployment of huge flat-screen TVs in all LTO sites.

The TVs are connected online and real-time with the LTO’s Customer Management Project command center, which is responsible for the frequent and regular posting of relevant news and announcements.

Suansing said the LTO TV also aims to educate the agency’s thousands of daily clients on traffic rules and regulations, thus instilling much needed discipline on the motoring public.

The project would also curb the activities of LTO fixers since the public would be more aware of the actual business process flow, which is definitely cheaper and more expedient if customers transact directly with the LTO rather than with the fixers.

The LTO TV project is currently under full swing with the agency’s 55 offices in the National Capitol Region. It will be implemented in the regional offices by the end of 2009.

Suansing said the project is in partnership with Trackworks and at no cost to the government since Trackworks will fully finance the construction, development and rollout of LTO TV.

Suansing said the LTO has been moving toward the direction of not simply providing the motoring public with basic services but rather taking a step further by providing better and more efficient public service.

“Gone are the days when motorists would just be content with whatever service the LTO provides. The LTO today is more sensitive to customer needs, hence we have lined up a number of programs for our customer management facility which we believe would make transacting business with the LTO a more pleasant and perhaps a more memorable experience,” he said.