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Technology

How do we love music? Let iPod count the ways

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"The iPod is the most advanced music player in the world," said Ey Yiong, product marketing manager of iPod Asia-Pacific. "Today you will notice a brighter backlight on the iPod. And you can hold 20,000 songs in your pocket with the 80 gig iPod."

And so it was at the launch of the newest iPods recently.

The new iPod 80GB features a 60 percent brighter and more vibrant 2.5-inch color display for watching home movies, photos and podcasts right in the palm of your hand. It features seamless integration with iTunes 7.

The wow factor, according to Yiong, is that these newer and better iPods come with prices which are difficult to refuse. The 80GB model, which holds up to 20,000 songs or 100 hours of video, costs P22,690, and the new 30GB model, P16,190.

"The world’s best digital music player has evolved into the world’s most popular portable video player, too," said Steve Jobs, Apple’s CEO in a statement. "The new iPod’s brighter and more vibrant display and longer battery life make it perfect for watching home movies and video podcasts right in the palm of your hand."

The new iPod features Apple’s patented Click Wheel for precise, one-handed navigation, and is seamlessly integrated with iTunes 7, which now features gapless playback for enjoying albums the way they were intended to be listened to.

iPod’s new Search and Quick Scroll feature makes it even easier for music fans to find exactly what they are looking for and Apple’s patent pending Auto-Sync technology automatically downloads digital music, podcasts, photos, audiobooks and movies onto the iPod and keeps them up-to-date whenever the iPod is plugged into a Mac or Windows computer.

With its stunning high-resolution color display, iPod allows users to view album art and photo slideshows while playing music, or watch video in full color.

The 30GB model features up to 14 hours of battery life for music playback and up to three and a half hours of video playback, and the 80GB model boasts up to 20 hours of battery life for music playback and six and a half hours of video playback

Both models come in black or white. All iPod models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable.

But that’s not all.

There is a whole new line of iPod nanos, too.

The all-new iPod nano has a new aluminum body, a 24-hour battery life and more than twice the music capacity for the same price as the previous generation.

The new iPod nano features Apple’s innovative Click Wheel and an even smaller, thinner and lighter design available in silver, pink, green, blue and black.

With a stunning aluminum enclosure available in five brilliant colors, there’s an iPod nano to match everyone’s individual style. The second-generation iPod nano is even more compact than the original and has a brighter, more vibrant display perfect for viewing album art and up to 25,000 photos.

Its new intuitive features such as Search and Quick Scroll make it even easier for music fans to find exactly what they are looking for and enjoy their music on the go, and with seamless integration with iTunes 7.

There are new accessories designed for the new iPod nano, including lanyard headphones, an armband, a dock, and a new incredibly compact USB power adapter which, at almost half the size of the previous USB power adapter, is perfect for charging your iPod while traveling.

The new iPod nano features the 30-pin iPod dock connector allowing it to work effortlessly with an incredible range of third-party products, from home stereo speakers to cars featuring iPod integration. It also works seamlessly with the Nike + iPod Sport Kit, and provides support for voice recording accessories.

The new 2GB iPod nano model in silver is available for P9,390; the new 4GB models in silver, pink, green and blue, P12,690; and the new 8GB model in black, P15,490.
Have you tried to shuffle?
Well, you are going to love the new iPod shuffle which is at present the world’s smallest digital music player. Apple’s pioneering shuffle feature lets music fans serve up a continuous mix of their favorite songs anywhere they go.

Nearly half the size of the original, the new iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features a stunning all-new aluminum design and a built-in clip which makes it the most wearable iPod ever. It contains one gigabyte of flash memory which holds up to 240 songs, and is more affordable than ever at just P5,390.

The iPod shuffle is based on Apple’s super-popular shuffle feature which lets users enjoy their songs in random order. Or listeners can simply flip a switch to listen to their songs in order, such as when listening to a new album.

The iPod shuffle features up to 12 hours of battery life. Users connect it to their Mac or PC with the included dock, and iTunes’ innovative AutoFill feature automatically syncs the perfect number of songs from their music library. You also get seamless integration with iTunes 7.

Now, that is really music to our ears. Kathy Moran

CLICK WHEEL

EY YIONG

FEATURES

IPOD

KATHY MORAN

MUSIC

NANO

NEW

SEARCH AND QUICK SCROLL

SHUFFLE

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