Sharp breaks new ground with ‘Mega Contrast’ LCD

Sharp Corp. has broken new ground with its development of a "Mega-Contrast" Advanced Super View Premium LCD that defies conventional wisdom to deliver an unprecedented contrast ratio of 1,000,000:1 – the highest contrast level in the industry today.

This latest LCD technology delivers vivid images ideal for master monitors used in darkened areas such as in television broadcast studios, mobile broadcast vans, and motion picture production houses.

This contrast ratio of 1,000,000:1 goes well beyond that of self-illuminating displays such as CRTs, plasma, and organic EL displays.

The TV broadcast infrastructure around the world is rapidly making the shift to digital format.

Likewise, demand for LCD TVs, which are designed to be the primary TV set in home living rooms, is also expanding quite rapidly on a global scale.

With Sharp’s new Mega-Contrast LCD, higher resolution image displays such as full-spec HDTV pictures are now achievable even in homes.

In addition to its brighter and clearer pictures, this latest technology provides a remarkable advantage in terms of low power consumption in a thin profile.