UK cable firm goes into retail market

United Kingdom-based cabling solutions provider Brand-Rex is looking to expand its sales channels in the Philippines this year.

Until recently, Brand-Rex has focused on servicing big companies in the commercial, educational and financial sectors. Some of its customers include Petron, PLDT, Meralco and Banco de Oro. It has also provided data networking facilities for The British School, University of the Philippines and Centro Escolar University.

In a recent visit to the country, Danny Kong, Brand-Rex area sales manager for Southeast Asia, said the company remains optimistic about growth prospects in the Philippines.

"Brand-Rex is confident in the Philippine government and we see a lot of opportunity for business here. We hope to take advantage of these opportunities," he said.

Kong said Brand-Rex posted significant growth in sales performance and showed tremendous progress in local brand name acceptance during the previous year. He said the company hopes to build on these gains further by tapping the retail market.

Eric Sulit, sales manager of Microwarehouse, which is Brand Rex’s exclusive Philippine distributor, agreed with Kong. "There are a lot of prospects right now and we feel a lot potential in the retail market. We have products to compete at that level," he said.

Sulit pointed out that the price performance and future-proof features of Brand-Rex products would ensure their competitiveness at any level. The company also offers a longer warranty period of up to 25 years compared to its competitors, who offer only 15- to 20-year warranties.

"Brand-Rex manufactures its own cables and some of our competitors even buy from us," Sulit said.