Ayala’s upscale unit Alveo Land: Gearing up for more record-breaking launches

MANILA, Philippines - The high-end property development arm of Ayala Land Inc. continues to build up its legacy of delivering high-quality and strategically located projects as it targets to launch at least P25 billion worth of new inventory in the first half this year.

 “We are seeing consistently healthy take-ups of our completed projects, which has enabled us to continue to keep on aggressively launching new projects year on year,” said Alveo Land president Robert Lao.

The company registered its highest-grossing year to date in 2014 when it achieved over P36 billion in sales following  launches of Park Triangle Corporate Plaza and Verve Residences Tower Two in Bonifacio Global City, The Veranda West and South Towers in Arca South, Solstice Tower Two in Circuit Makati, and High Park Tower One in Vertis North, Quezon City. Alveo has also introduced Lumira Phases 1 and 2 in Nuvali, and Westborough in Cavite.

Upon launching, Alveo generated P2.7 billion from High Park, its first condo project in Quezon City; P3.6 billion from High Street South at BGC; a whopping P4.95 billion from Park Triangle Corporate Plaza, also at BGC, which was Alveo’s highest-grossing launch in one day; and just recently, P1.5 billion from The Stiles Enterprise Plaza in the soon-to-rise Circuit Makati.

Lao said the company is looking at another banner year with sales of about P40 billion in 2015.

Alveo Land launches an average of 10 new developments per year, reporting an annual growth rate of 21 percent in the last three years.

Among its signature projects in the country include High Street South in BGC, Solstice in Circuit Makati, Solinea in Cebu, Portico in Ortigas, Venare in Nuvali and Abreeza Residences in Davao. The company has also successfully ventured in the office-for- sale category with High Street South Corporate Plaza in BGC as its first project, and The Stiles Enterprise Plaza in Circuit Makati.

Alveo has also secured P5 billion worth of strategic acquisitions in 2014. As the company increases its product line and expands to new areas, the next five years will see these properties grow in areas like Cavite, Pasig, Makati, Tagaytay and Cagayan de Oro.

As the upscale real estate brand of Ayala Land, Alveo appeals to today’s urban achievers: upwardly mobile, active, and well-traveled, while considering their investments carefully. Coupled with a keen market understanding, Alveo develops products located within its mother company’s mixed-use, masterplanned estates.

“This is why the thrust of Alveo is on innovation.  We try to focus on delivering value without pricing ourselves out of the market, and this requires a lot of creativity and critical thinking on the way we do things,” Lao added. “We have a growing middle class exercising their spending power boosted by higher consumer confidence, so we are sharpening our focus on providing genuine consumer-relevant, real estate innovations that will truly make a mark in the industry. This is just the start of many more life-changing and value-laden living solutions that we are excited to bring to our customers.”