Jones Lang LaSalle shortens name to JLL

MANILA, Philippines - Underscoring its global operation, scale and vision for the future, Jones Lang LaSalle, the professional services and investment management firm specializing in real estate, has announced that it is now using the name JLL  and introducing a refreshed logo.

Charles Doyle, chief marketing and communications officer at JLL said shortening its name is a natural evolution of the firm’s historically rich brand, recognizing that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services.  It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.   “Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging. JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.” The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Inc., and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.