Moving in right away? Robinsons lets you choose the right home for yourself

MANILA, Philippines - The perks of condominium living in prime locations can now be enjoyed right away as Robinsons Land Corp. (RLC) rolls out a new brand catering to those looking for finished homes.

Choice locations that save homeowners from the stress of traffic and manageable payment terms are just some of the features of Right Homes, the newest RLC brand that will allow buyers to immediately move into their own units, even  while still paying.

“The way we market Right Homes is they can live the dream already. We invite them to become part of a lifestyle,” said Right Homes sales head Roel T. Maglaya.

“With Right Homes, you enjoy what you’re paying for right now...You see experience the lifestyle and interact with an active community,” he added.

RLC vice president Mybelle V. Aragon-Gobio pointed out that acquiring property through pre-selling requires long payment and buyers only get to move in or rent it out once construction is done.

Hence, RLC is taking advantage of the underserved market for finished homes. Right Homes offers ready-for-occupancy (RFO) and lease-to-own condominium units in affordable brand Robinsons Communities, mid-range Robinsons Residences, and the upscale Robinsons Luxuria.

Maglaya said Right Homes is breaking the notion that buyers have to pay in full for an RFO condominium unit.

“There are people who can’t afford to pay for amortization and rent at the same time,” said Aragon-Gobio, adding that RLC took into consideration homeowners’ need to invest in a place or buy a home through a single payment.

Maglaya said buyers who don’t have sufficient savings or credit to buy a unit can avail of a two-year lease-to-own package. The tenant can occupy the rented unit after signing a lease/purchase agreement, with all the lease deposits counted as part of the downpayment.

For instance, rent is as low as P12,800 for the P1.5-million units; P28,000 for the P3-million units; and P46,000 for the P5-million units.

Right Homes offers units with the right design, right comforts, right neighbors, right investment and right location, Maglaya added.

“The developments were designed by award-winning architects and built with the highest construction standards,” he said.

Unlike other cramped condominium units, Aragon-Gobio said Right Homes’ non-shoebox units ensure proper ventilation and natural lighting.

“We have a whole range of amenities depending on what projects you choose. These amenities will provide you with the right comfort,” said Right Homes unit head Kaye Mallari-Sanchez.

Amenities include a swimming pool, playground, gym, retail components and 24/7 security. Social spaces include chapels, function rooms, barbecue and picnic grounds, and indoor and outdoor theatres.

“With the Right Homes’ overall experience, we will provide a stress-busting comfort,” Mallari-Sanchez said.

Homeowners will also be able to interact with the right neighbors. “RLC’s developments have attracted and educated, cosmopolitan market,” the RLC officials said, adding that unit owners range from young families, middle management employees, mature and sophisticated dwellers, Western expatriates and female executives.

For right location, Right Homes offers various units in condominium projects located in Cubao, Bonifacio Global City, Mandaluyong, Parañaque, Cebu and Tagaytay.

“These condominiums are either part of a larger mixed-use development or close to the city center. Public transportation is within reach and all these places are accessible to main thoroughfares,” Aragon-Gobio said.