APO Floors' innovative products create distinct advantage for DMCI's themed properties

MANILA, Philippines - In today’s very competitive real estate property market, developers must come up with the most appealing features to capture the attention of the most discriminating homebuyer and at the same time create a long-term value proposition.

For DMCI Homes, one of the country’s oldest and biggest property developers, it starts from the basic elements of the house such as the flooring materials. After all, once property seekers get floored by the exceptional wood of the living room floor, for example, it would be easier to close a home purchase deal. A bonus to that is the floor’s ease of maintenance and durability.

And where does DMCI go for the best natural-wood looking and durable vinyl tiles for its projects but to industry leading APO Floors. The realistic look and durability of APO Floors’ mimicri line of luxury resilient floors make it the most versatile vinyl flooring available in the country today. In DMCI’s themed developments such as Tivoli Garden, Cedar Crest, Redwoods and Flair Tower, APO’s Mimicri products are the chosen materials to make these properties not only standouts but also truly worthwhile investments. 

Mimicri is made to be fashionable and functional so that it can withstand the everyday wear and tear with minimal maintenance yet add elegance and beauty to any space. True to its name, mimicri mimics the look of stone, carpet, and wood for any design preference to fit any budget. Its superior wear layer makes mimicri highly durable and easy to clean.

Said APO Floors marketing manager Missy Castro, “A home, whether a condo or a single detached house, is a long-term investment. That is why we take the quality of our flooring products seriously. After all, the floor is the most used part of a home. APO Floors is here to provide property developers exactly what they need and more – beauty, comfort and versatility that come with strength and durability.”