Turning vision into reality: The Eton Properties story

MANILA, Philippines - It all started with a vision to become one of the leading full range property developers in the Philippines. In just five years, this vision has fast become a reality – Eton Properties Philippines, Inc. (EPPI) is now undeniably one of the country’s most respected brands of real estate properties.

Eton Properties has achieved a lot in its close to five years in the business – launching a total of 43 distinctive projects in the Philippines encompassing residential, township, commercial and office developments in various growth areas in the country.

EPPI’s success can be attributed to several factors. One of these is the Lucio Tan Group of Companies’ extensive landbank that enabled the company to develop vertical and horizontal developments quickly on market demand. Add to that is the support of EPPI’s sister companies within the conglomerate.

EPPI’s projects catch the attention of the market with projects whose innovations continue to raise the bar in world-class living. Among EPPI’s compelling offerings and property innovations in the Philippines are showcased in Eton City, Eton Centris and 68 Roces.

Said EPPI president Danilo Ignacio, who has been at the helm of the company since Day One, “Eton Properties remains a company full of dynamism and promise. The company’s rich international heritage inspires the entire company to excel in what we do.”

EPPI indeed draws inspiration from its distinct heritage, being a member of the Eton Properties Group. Eton Properties-China and Eton Properties Limited-Hong Kong, are highly recognized real estate brands as well.

And probably more important, Ignacio said, is the integrity, teamwork, courage and passion for excellence practiced by EPPI employees and executives.

The company exerts a lot of effort in inculcating company values to its workforce who ultimately becomes its greatest assets.

EPPI’s daily mantra is to “wake up early”, a discipline and recipe for success the company strongly adheres to. This principle has empowered EPPI’s employees in a good way. The people of Eton likewise uphold integrity, passion for excellence and teamwork as core company values that help increase morale, heighten team harmony and improve communication within the organization.

Five years from now, EPPI is seen to emerge as one of the top five developers in the country, launching ambitious projects in more locations throughout the country.

Indeed, Eton Properties Philippines, Inc. (EPPI) endeavors to make a difference in the lives of more Filipinos in this and the future generations.