Ayala Land heightens Cebu's regional primacy

MANILA, Philippines - Prominent urban hubs across the globe often banner a seamless amalgamation of business activity, cultural experience, and cosmopolitan lifestyle within the bounds of their immediate environs. This distinct characteristic is evident in districts like the Makati Central Business District (MCBD) and the Bonifacio Global City (BGC), both flourishing into desirable addresses for establishments that further bolster their regional primacy.

With Ayala Land Inc. (ALI) working at the helm of these renowned landscapes, it was no fluke that these cities consistently thrive as sought-after addresses for a myriad of lifestyle possibilities. The same brand of dynamism is being bannered down south to foster the progress of an already burgeoning urban hub, which is also considered as one of the hottest tourist spots in the region—Cebu.

“To date, Cebu holds the distinction of being one of the country’s most culturally diverse cities that has risen to become a regional hub, as evidenced by the rising number of establishments in Cebu Business Park and Cebu I.T. Park (formerly known as Asiatown I.T. Park),” shares Tony Aquino, president of Ayala Land and chairman of Cebu Holdings, Inc.

In fact, these two parks, both known for being the most sought-after addresses in Cebu, are now recognized as part of the emerging Cebu Park District. A joint endeavor of ALI and Cebu Holdings Inc. (CHI), Cebu Park District mirrors the synergy of the two developments—creating a destination that allows urban denizens to enjoy a space that thrives with business and commercial activity and espouses both convenience and recreation.

With the aim of strengthening what Cebu is already known for—a destination that balances booming urban ideals with a laid-back yet cosmopolitan lifestyle, Cebu Park District banners a large-scale, mixed-use urban hub certified to be a thriving economic I.T. zone in the region. Given that it is also at the heart of Cebu, Cebu Park District is strategically masterplanned to integrate work-live-play components, including open and green breathing spaces right in the midst of this bustling city.

“Since Cebu Park District is an integration of the two notable business and leisure spots in Cebu, it isn’t a coincidence to see that its dynamic environs offer relaxing, family-friendly impressions amid the usually busy sights of a highly-urbanized landscape,” Aquino says.

Meanwhile, when it comes to leisure, Ayala Center Cebu serves as the defining centerpiece in the area that caters to the lifestyle needs of modern urbanites. It houses different premier shopping and dining options to serve the gustatory desires of both the locals and the guests from the different hotels and residential developments within Cebu Park District.

In terms of living spaces, Ayala Land Premier (ALP) and Alveo Land Inc.—both residential subsidiaries of ALI, are also increasing their footprints in the area. With the continuous emergence of residential condominiums from these developers, the district’s highly-strategic location and invigorating landscape are being maximized.

Through ALP, 1016 Residences was brought in, offering a country-club living experience as it is directly connected to City Sports Club Cebu. Meanwhile, Alveo Land’s vision of residential innovation was demonstrated when they launched Sedona Parc and Solinea in the market. Avida, has also furthered the living options through offering Avida Towers Cebu in 2010 is in fact already geared to introduce a multi-tower residential complex in the next few weeks.

“Each development has a different character, carving their niche in the real estate industry. They are thoughtfully designed to complement the taste of Cebuanos or migrants who choose to take advantage of Cebu’s dynamic address and savor the experiences offered by the urban landscape of Cebu Park District,” explains Aquino.

Given that Cebu is already a prosperous city flanked by tourist destinations, BPO establishments, and other developments that bring ease to urban living, this major redevelopment effort is essentially marking a milestone to recognize its stature. Through Cebu Park District’s blueprint that is envisioned to thrivein the next few years, there is no doubt that Cebu will sustain its dominance as the preferred address for business, commercial lifestyle, and residential developments in the region.

For more information on Cebu Park District, call (632)841.6675 (Metro Manila) or (6332)4151411 to 15 (Cebu).