First Homes' affordable Makati condos to help young professionals

MANILA, Philippines - Like any new college graduate, Clarisse dreamt of landing a job in one of the country’s premiere financial districts. She eventually got employed in a Makati based call center, but like most young professionals working in Makati, she just ended up spending the biggest portion of her salary on rent.

Rental fees in Makati or other commercial business districts of Metro Manila for that matter are often in the vicinity of P10,000 to 15,000 monthly, already comprising about a third if not half of a yuppie’s take-home pay. And this is just for a small studio-sized apartment or condominium.

As years passed, Clarisse would realize that all her salary had been spent on her rental and daily living expenses as well as on the latest gadgets, expensive dining and hobbies, and she was not able to set aside savings for investments.

The story of Clarisse and many more young employees like her has inspired Eton Properties Philippines, Inc. (EPPI) to establish the brand First Homes, which will offer affordable housing projects that perfectly meet young professionals’ home investment needs and budgets. First Homes’ advocacy is to educate these young employees about the importance of investing in real estate.

Aside from yuppies, First Homes’ projects also aim to tap the rest of the broad affordable segment of the residential market for whom monthly amortization and value for money are utmost considerations and for whom having a home inside the city or very near the major central business districts is important. These include newly wed couples and start up families who want a home within the city.

Said Eton vice president Erwin De Pedro, “Eton has always been looking for ways to serve a broader market segment. With First Homes, we even traversed a road less travelled to make a difference. Never before will you see a high-rise development right in the middle of the Makati commercial business district being offered for as low as P10,000 a month. This is exactly what First Homes’ residential condos are all about.”

Making it more affordable to own a condo than rent is First Homes’ monthly amortization of around P10,000 a month. First Homes also offers flexible bank financing programs created in partnership with the country’s leading banks that allow longer payment terms and lower amortization rates.

What’s more, First Homes also created innovations in design and space planning to maximize the space for our customers. Aurora Heights Residences and First Homes Makati, the first 2 projects of First Homes, offer compact homes with functional fully fitted 2 or 3-bed units.

“Clearly, First Homes aims to offer the best mix in terms of price, location and project features,” De Pedro pointed out.

Aurora Heights Residences, the first project of First Homes, Inc. is a transit-oriented, 20-storey fully furnished and Move-In Ready condominium that is 5 minutes away from the LRT Santolan station. At an affordable monthly amortization of P10,000 a month, one can have a 2-bedunit and enjoy a lifestyle centered on modern city conveniences.