Lessandra makes its mark at General Trias

MANILA, Philippines - In the midst of verdant terrain of what once was a sleepy town has risen a centerpiece of modernity. Here, side by side with green fields and an industrial park, is an idyllic community where the place of work is a short commute, leisure is at hand, and a cozy home is just a few minutes away. General Trias, Cavite has laid out an agro-industrial and residential master plan for the rapidly growing municipality. And Vista Land, the country’s largest homebuilder, has ensured that its residents can come home to a house befitting the hardworking modern Filipino.

Lessandra, Vista Land’s latest development in General Trias, will be adding a new modern home series to complement the existing Spanish and Asian-inspired homes that it currently offers. Future residents will have more options to choose from – each model home tailored to accommodate varied lifestyles ranging from newly-weds to empty nesters. Each property in the development will continue to carry Lessandra’s trademark quality and affordability.

Lessandra was first introduced in 2007 as part of the Camella home series. It offered more affordable properties in a community that was already within the financial reach of the average Filipino family. First introduced in the south, its acceptance in the market was immediate and soon, similar properties were established in Daang Hari, Bacoor and Imus. Today, Lessandra communities have been established all over the country with Camella institutionalizing Lessandra as a brand all its own.

“We understood from the beginning that Lessandra was a strong product to offer,” said Maribeth Tolentino, COO of Camella. “In the tradition of Camella, Lessandra offers a range of quality homes in a safe community that is also an affordable investment to secure the future. It responded to a pressing need of a growing market. But while we were confident of our product, the strong reception it received still came as a surprise which prompted us to respond in kind and allow it to grow as its own brand.”

Lessandra has its own unique set of two-storey, two-bedroom home series made available through Rina, Marga, Reana, Margarita, and Sandra house and lot packages. Each model home is designed to maximize the use of every square inch to create cozy homes for a starting professional, a couple about to start a new life, and even retirees.

Lessandra house-and-lot packages are available at extremely affordable rates ranging from P700,000 to P1.2 million. Homebuyers can opt for a single firewall house and lot Rina or Marga model home at 40sqm and 46sqm respectively. The Sandra, Reana and Margarita, on the other hand, offers 35 sqm, 40 sqm and 46 sqm units in a townhomes series, respectively.

Lessandra’s new modern home options include the bungalow series Sabrina, 30 sqm on a minimum lot of 40 sqm. The single firewall Sophia has a floor area of 36 sqm with lot area of 70 sqm while the latest townhouse Tanya, a 50 sqm unit on a 36 sqm lot area. The most recent home additions sell from P579,000 to P875,000 with the lowest amortization rate of P3, 469 per month (through PAG-IBIG financing).

Lessandra General Trias will be a community complete with amenities such as a clubhouse, basketball court, parks and playground, parking area, and an entrance with guardhouse. This full complement of amenities aims to provide comfort, convenience, and security to the future homeowners.

Camella is the subsidiary catering to the mid-market segment of Vista Land & Lifescapes, the country’s largest homebuilder. It has 36 years of experience, built more than 250,000 homes and maintains a strong presence in Mega Manila and 21 other key provincial destinations and 48 cities and municipalities, while aggressively expanding to other regions. For more information, call 584 1182 or 0917 857 6494 for Direct Marketing; 772 1096 and 723 5013, or log on to www.camella.com.ph