Doosan brand set to make mark in RP

MANILA, Philippines - From its humble beginnings in 1896 as a small modern store in Baeogae, Jongro 4, Seoul, Doosan has grown into a worldwide global management team in over 35 countries with a vast portfolio including construction, food and beverage, machineries, media, and cultural businesses. The diversification of the brand is a strategic step in Doosan’s growth and modernization and the brand has continued to evolve and improve over the years expanding to several countries all over the world, now including the Philippines.

Bringing their flagship company to Philippine shores, the Doosan Infracore Construction Equipment arm is now being exclusively distributed in the country by InfraMachineries, offering Doosan’s high quality and reasonably priced construction machines to the Philippine market. The Doosan Infracore construction portfolio includes worldwide brands such as Doosan, Doosan Moxy, Bobcat, and Ingersoll Rand to name a few. With such well-crafted and time-tested brands at the core of their construction equipment group, Doosan delivers quality products at a very reasonable price. This makes the Doosan Infracore Co. the core business of the Doosan group, ranking number six in the world in quality construction equipment.

Expansion to other countries is an integral part of Doosan’s growing business. With that in mind, the brand sought a local Philippine distributor for over a year meeting with some of the big names in the country’s construction industry. After over a year of meetings and negotiations, Doosan eventually found their partner in InfraMachineries, an umbrella company for two trusted groups in the construction business.

InfraMachineries Corp. (InfraMac) was established early this year on Jan. 19, 2011 exclusively to carry the Doosan brand. It is a joint collaboration of BF Corp., one of the top construction companies in the industry, and Tri-Globe Transport Service and Trading Inc., a dealer of special construction equipment in the Philippines. Doosan chose this group after finding that they shared the same vision of not only bringing the brand to the country but of growing the brand as well. Doosan was impressed by InfraMachineries’ dedication not only to sell Doosan Infracore’s construction equipment, but also to steadily grow the brand’s awareness and business in the Philippines.

“We are very excited to be bringing in the quality products of Doosan to the country,” shares InfraMachineries’ general manager Cristine de Vera.