Camella affirms leadership with strategic regional expansion

MANILA, Philippines - Leading housing brand Camella recently launched a dynamic and strategic expansion program strengthening its dominant position in the real estate industry in Mega Manila and across the regions.

A proud member of the country’s largest homebuilder, VistaLand & Lifescapes, Camella is embarking on 16 new developments in key locations nationwide within the next 12 months.

Camella president Maribeth Tolentino said there will be exciting ventures and partnerships that will generate unprecedented growth aimed at exceeding last year’s success. “We are setting the trend for innovation as we build and expand in ways never seen before. Camella takes on 2011 unimpeded as we tirelessly fulfill our commitment to provide every Filipino family the opportunity of home ownership,” she added.

Camella was warmly received by the Ilocanos as it recently opened its Laoag property, the first stop of its national expansion campaign. It plans to grow within Ilocos Norte while preparing to launch in Ilocos Sur; La Union; Nueva Ecija; Bataan; Pampanga; Bulacan; Batangas; Quezon Province;  Bicol; Davao; Butuan, Agusan del Sur and  Zamboanga.

The expansion in these key areas gives Filipino families more chances for home ownership as Camella provides options for affordable to mid-market segments at various price points.

Every Camella community beckons with a bevy of well-built homes with prices ranging from P1.2 to P3.5 million across the country. Camella has various flagship developments with available house and lot packages – from bungalows to townhouses, duplexes to single-detached, two-storey homes. Whether one aspires for an extended family home, a start-up townhome, or a long-term home investment, homebuyers can be assured of an excellent choice – outstanding value, contemporary design, and accessibility to major shopping areas, malls, hospitals, churches, schools and universities, as well as work and business hubs.

Camella epitomizes family and has set standards in quality and service that cater to the needs of its homeowners and their families. Properties feature spacious clubhouse that serve as venue for intimate gatherings and grand reunions. Recreational amenities include swimming pools for adults and children, pocket parks and gardens, playground and sports facilities like basketball court are commonly found within properties. The communities of Camella are centrally located to vital destinations such as malls, hospitals, schools and churches. The gated communities feature round-the-clock security and efficient property management that Camella projects have always been known for.

“The demand for quality built homes and communities in the regions, mostly for returning OFWs and their families, continue to be our inspiration to build more homes and expand into more growth areas,” Tolentino added.

To know more about our communities, you may visit www.camella.com.ph.