Five-star living, chic fashion

MANILA, Philippines - Since venturing into the property market seven years ago, SM Residences, the brand for SM Development Corporation’s residential projects, remains true to its vision to transform Filipino lifestyles through its five-star quality residential units. These complement the chic lifestyle they aspire for, which consequently gives them greater value for their investment.

SM Residences has successfully communicated this luxurious lifestyle to its target market by using fashion in selling its high-quality properties. Only recently, SM Residences again partnered with the Philippine Fashion Week to stage a one-night runway show at the SMX Convention Center, featuring stylish creations by Ronaldo Arnaldo, Gerry Katigbak, Audie Espino, Lyle Ibañez and Raoul Ramirez. 

The Philippine Fashion Week is touted as the biggest and grandest gathering of the country’s best designers and fashion brands that molds the future of fashion, defines media moods and sets the tone for the apparel and accessories market. The highly successful event proved that fashion and real estate naturally mix and that where one lives and what one wears are fundamental to everyone.

For its glamorous fashion spread, designers Odelon Simpao, Lizanne Cua and Jeffrey Rogador took inspiration from the same urbanite lifestyle evoked by SM Residences’ residential units. Styled by John Lozano and photographed by Dix Perez, the images of condo living featured models Gisselle Paqueo, Michelle Panemanglor and Marc Nash of Cal-Carries International, with Al de Leon as make-up artist and Paulo Lopez as hairstylist.

Witnessed by a high profile audience, the event provided an ideal platform for SM Residences to showcase its properties like Princeton Residences in New Manila, Jazz Residences on Jupiter Street in Makati and Field Residences in Sucat.

Princeton Residences offers unbeatable accessibility and convenience as it sits right beside the LRT2 Gilmore Station. Offering 40-storeys of chic, urban living, its proximity to St. Paul University makes it ideal for students to experience a home-and-school convenience.

Princeton Residences is also just around the corner of Gilmore’s cyber hub and only a few minutes away from the bustling shopping centers of Greenhills and Araneta and the restaurant row of Tomas Morato.

With SM Residences, owing a five-star quality home designed with luxurious amenities for relaxed and convenient living is never farfetched. To know more, call 858-0300 or 0917-5005151 or visit www.smresidences.com.