Greenfield unveils new image

MANILA, Philippines - Long a silent force in the country’s real estate industry, Greenfield Development Corporation has now taken a step towards a bigger and brighter future with its corporate launch and the unveiling of its various master-planned community projects. Building on its strong reputation in property ownership and landbanking, the company is moving beyond its successful joint venture projects and has begun actively developing its own communities and mixed use districts. More than just creating isolated buildings and subdivisions, however, Greenfield is committed to growing self-contained, sustainable, and fully integrated cities within cities, as demonstrated by their new projects.

This shift—from being a silent partner in various joint ventures in property development to becoming an active full-scale developer of their vast landholdings—was the major highlight in its corporate launch held at the NBC Tent in Bonifacio Global City late last year. The well-attended event was graced by key industry players, including former Finance Minister Cesar Virata, as well as Greenfields’s top executives, including president and chairman of the board Jeffrey Joseph Campos, vice chairman Mariano John Tan Jr., and directors Eric Albert Gotuaco, Apolonio Matic, Atty. Andy Sta. Maria, and Richard Dee.

A strong theme driving Greenfields’s projects is its desire to leave a legacy for future generations. As stewards of land nurtured by previous generations, the company is committed to turning these precious resources into vibrant, living communities that are shaped by sustainable master-plans developed with the best and most forward-thinking international architectural and urban planning firms. This theme — as embodied by the company’s tagline of “Let tomorrow thrive”— was constantly revisited throughout the event, with the unveiling of its new corporate logo, the presentation of the company’s corporate vision through the company AVP, and the introduction of its community projects.

The unveiling of the new corporate logo and a corresponding mechanized sculpture by prominent sculptors Gabby Barredo and Daniel de la Cruz firmly established the fresh, modern approach of the company to achieving its plans. From the stable, land-oriented logo of its early days, the new logo conveys the company’s forward movement, incorporating the various elements that make Greenfield uniquely qualified to undertake its envisioned projects. The flowing strokes that make up the body of the logo represent the three generations that have successfully nurtured the company’s precious landholdings throughout the decades, while the leaf-shaped tip completing the “G” symbolizes the company’s commitment to grow and develop vibrant communities for future generations. The colors and images used also communicate a vision of world-class sustainable development that works with nature while using the best technological advances and practices available, to leave the best legacy for future generations.