Real Estate

Refreshing sense of simplicity

February 12, 2010 | 12:00am

An increasing number of individuals, particularly young professionals and small families, are opening up to the alternative lifestyle of condo living. They easily see the upsides of this type of living space, certainly not the least of which is the cost: by and large, condos are more affordable than building a conventional home from the ground up. Then, of course, there are the features and amenities typical in condominiums that usually cannot be had from conventional homes, such as a swimming pool, clubhouse, 24/7 security, and guarded parking space.

Still, there are condos—and there are the condos that go beyond providing future homeowners a box to call their own home, such as Escalades at 20th Avenue, the exciting new mid-rise residential development of premier property developer Robinsons Land Corp.

Located in the heart of Cubao, Quezon City, with Makati City and Ortigas Center a short drive away, Escalades at 20th Avenue situates residents at the center of a resurgent “city life” as Cubao rapidly transforms itself into a modern hub of entertainment and commerce, with the award-winning Gateway Mall in Araneta Center offering everything from the best in retail therapy to excellent F&B propositions to world-class cinemas, among the many other stimulating possibilities one will expect from a prime commercial center.

Of course, there is much more than just a great location that Escalades at 20th Avenue offers. Besides the easy accessibility to pockets of leisure and the metropolis’s major transport systems, there is Escalades itself. The six modern residential buildings that comprise the development look out to a beautifully landscaped, Asian-themed central garden called Escala Verde Courtyard, which gives Escalades a refreshing resort vibe that will no doubt delight residents looking to shut out the mad rush of city life. Besides the courtyard, the surrounding spaces are left open and inviting with mini gardens, gazebos, jogging path, swimming pool, and barbecue pits—all of which are designed to not only foster social and familial ties but also nurture the self.

Meanwhile, future residents can only take a shine to the way Robinsons Land has planned out the spaces in which they will make their home. The units—in studio (22.40 sqm), one-bedroom (32 sqm) and two-bedroom (50 sqm) configurations—are turned over to the homeowner in a ready-to-receive finish and the space unimpeded by arbitrary divisions.

Take a look at a new approach to savvy living with a sense of simplicity by visiting the model units at the on-site showroom of Escalades at 20th Avenue, along 20th Avenue (near Aurora Boulevard) in Cubao, Quezon City. For more information, call 397-0101 and 0922-8380888, or visit http://www.escalades20th.com/.

This unfettered approach not only considerably reduces the cost of ownership—the prices of the units range from P1.3 million to P 2.4 million—but also gives homeowners a freedom they would never experience from typical condo developments. This way, it is the homeowner—and not some faceless architect whose life is infinitely different from that of the homeowner—who will decide on how his or her private space is configured. A forward-thinking professional, for example, could acquire a two-bedroom unit but choose to leave the space uncarved by walls for a more modern, expansive aesthetic.

However different the approach Robinsons Land may have taken in providing such freedom to future homeowners, the company remains true to the excellent reputation it has established by providing Escalades at 20th Avenue the premium features and facilities one would expect from a Robinsons Land development—from a beautifully designed entrance lobby with reception counter, annunciator panel with emergency speaker on all floors, and standby power generator for common areas and selected outlets in the residential units, to individual mailboxes, central garbage room, water reservoir/tank/cistern, and automatic smoke detectors and fire alarm.