High-powered investment

MANILA, Philippines - As the city skyline fills up with the mushrooming of residential high-rises, a homebuyer should take into heart one guideline: Not all condominiums are created equal.

Condominiums have been some of the most viable assets among investors in the recent years boosted by the rising demand for in-city living spaces. As more condominium options become available, the market should be more discerning to maximize their investment’s worth.

“Condominium units are high ticket items and if you find one as an addition to your investment portfolio, careful scrutiny should be practiced,” says Robert Lao, head for sales and marketing of Alveo Land. “Prospective investors in these residential skyscrapers should look for condominiums that are well-maintained, strategically located, have timeless relevance to the market’s lifestyle and are built by a reputable company.”

A noteworthy property that is taking shape, which investors can look at, is Senta. Developed by Alveo Land, an Ayala Land company, Senta is a 39-storey residential tower that offers the market high-powered city living. This was overwhelmingly welcomed by both homebuyers and investors that five weeks after it was launched, it hit P1 billion in sales. Senta also registered a 15% increase in value five months after it was introduced, which means that the initial buyers already profited and had returns on the amount they shelled out in buying a unit.

According to Lao, a big condominium market today is what he calls the power mavens. They are individuals who are at the top of their game, with very sophisticated preferences and seeking for an experience-rich urban lifestyle. For this new breed of urban achievers, Senta offers One Bedroom Power Suites that are underscored by flexibility in space, a no-nonsense open layout, and streamlined chic design.

The soon-to-be residential landmark is situated on a coveted site in Legazpi Village and in buying a property, location is everything. Proximity, which is an intangible amenity that can add value to a property, is at the core of Senta’s setting — facing the W. SyCip Park and a short walk from the global retail options of Greenbelt Malls. It is also near corporate offices in the Makati Central Business District, making it a preferred address among power mavens.

Senta’s amenities are also up-to-date and classic at the same time. “You don’t want to reside in condominiums with amenities that can go passé. At the same time, condominiums with cliché offerings have very minimal chances of appreciating over time. You have to find a balance between these two elements,” says Lao.

Indulgent amenities are the backbone of the unique Senta lifestyle. Starting from the museum-inspired lobby designed by renowned architect Ed Calma, everything is directed towards giving future residents utmost convenience and pleasurable living. This arrival area features contemporary pieces that underscore movement that gives a preview of the dynamic Senta lifestyle.

The podium level of the development features one of the most generous allotments for water amenities with its three different swimming pools. A kiddie pool provides a free environment for tots to frolic. Likewise, there is a lap pool to cater to the needs of swimming enthusiasts. Lastly, a lounge pool with Jacuzzi and private outdoor theatre that will be an unprecedented amenity in high-rise developments.

For more information, visit www.alveo-land.com.ph, email [email protected] or call (632) 8485100 (Metro Manila) and 1-800-10-8485100 (Outside Metro Manila). Model units are available for viewing at the 3rd level of Greenbelt 3, Ayala Center from 10 am to 10 pm daily.