Real estate meets high fashion

MANILA, Philippines - In its venture into the property market in 2003, SM Residences, the brand for SM Development Corporation’s residential projects, was guided by its vision of transforming the Filipino way of life by offering them five-star quality residential options that complement the chic and stylish lifestyle they aspire for, and giving them greater value for their investment.

To effectively communicate this luxurious lifestyle to its target customers, SM Residences has adopted a novel marketing idea - strategically utilizing fashion in selling its properties.

Recently, SM Residences, together with the Philippine Fashion Week, mounted a one-night presentation at the SMX Convention Center featuring high fashion inspired by luxurious condo living. A slew of designers were tapped to interpret and translate the lifestyles enjoyed at SM Residences into fabulous outfits fit for hip and stylish condo dwellers. This was the second time that the two collaborated on such a project and both events were successful, proving that fashion and real estate naturally mix. Where to live and what to wear are indeed fundamental to everyone.

The Philippine Fashion Week is the country’s biggest bi-annual style event. This year it featured more than 100 designers in simultaneous fashions shows mounted at the SMX Convention Center and SM Mall of Asia. Followed by a huge high profile audience, it provided a good platform for SM Residences to promote its properties, to wit: Mezza Residences in Sta. Mesa; Chateau Elysée condoville in Bicutan, Paranaque; and Sea Residences in Mall of Asia Complex; Grass Residences in Quezon City, Field Residences in Sucat, Paranaque.

Indeed, SM Residences lets you own a five-star quality home designed with luxury amenities for relaxed and convenient living at an affordable rate. For inquiries, call 858-0300 or 0917-500-5151 or visit www.smresidences.com