Customers come first

Ayala Land touted as the most trusted property developer in the country, attributes its success to its ability to fit the projects into current and future requirements of its markets.

"In designing and developing properties we sell as subdivisions, condos or leisure homes, we make sure we create environments that are conducive to the full range of our customers’ activities and expectations for schooling, commerce, exclusivity, accessibility, as well as for their desire for greeneries, parks, leisure and everything else," says Joel Luna, head of Ayala Land’s technical planning division.

Ayala Land looks at projects in terms of meeting buyers’ needs now and in the future and in making them saleable, states Luna, whose group takes care of making sure that Ayala Land designs are not only aesthetically elegant and appealing but also provide safety and convenience within functional environments.

Ayala Land has built a sterling reputation with the high-end sector and which the Ayala Land Premier brand continues to uphold. But it has expanded beyond this very discerning high-end market with two subsidiaries that take care of home requirements of other distinct sectors. These are Community Innovations Inc (CI) and Avida Land (Avida) which cater respectively to the young urban up and coming professionals and those who work hard and aspire for quality affordable living wherein security and function are prized.

Thinking ahead for a wide range of sectors may seem to be a gargantuan task but Ayala Land embraces it with finesse, having developed highly complex properties way ahead of the rest.

Now to build for the sectors that want affordability, one does not get it right if he’d think that all that the pertinent Ayala Land subsidiary has to do is to downsize grandeur and downscale quality to be a player of refute in this market.

Ayala Land brings its concern for the long-term use and value proposition more conscientiously to the "invisibles" of property development, and this cuts across all sectors. These include efficient water, drainage and sewer systems, good-sized and well-built road networks, quality building materials. Here it continues to exemplify its credo for commitment, integrity and reliability.

One may also get lost in the labyrinthine and diverse list of Ayala Land’s planning considerations, but Luna aptly provides a host of examples to illustrate how buyers’ needs are taken into account.

Take for example water features, these glorious fountains where chi and romance blend artfully. Water features often grace open parks, subdivision entrances or lobbies. With water flowing amid a play of lights, sprays and gushes, water features can be very calming while enhancing ambience. "But at Ayala Land, we just don’t design to suit our whim and fantasy. We ask ourselves whether our water features can be maintained by homeowners’ associations with minimal cost. Will our designs still look appealing even when the water is turned off?"

This note explains why Ayala Land’s water features, like those seen in Glorietta, Greenbelt and Market, Market are elegant as they are, with or without the water tricks.

With this minute example of looking at details and looking at our products from the eyes of our customers, it becomes understandable why its designs stand the test of time and become classics in their own space and in their own milieu.