Developer launches grand sales incentive packages for brokers

Earth+Style Corporation, the lifestyle property developer, launched its attractive incentive packages for direct sellers and broker groups during its recently held Sales Recognition and Event Rally dubbed as "Ang Pag-ibig ng Earth+Style."

Believing that incentives are vital in encouraging brokers to be more aggressive in selling real estate properties during crisis period, Earth+Style deputy chief operating officer Arnold F. Acero said the company redesigned its incentive program to cover even small broker groups and direct sellers who meet the sales targets and quotas they have imposed upon themselves, or are able to attain bulk sales.

Incentives range from monthly cash raffle prizes for direct sellers, semestral raffle of trips for two to Hong Kong or Boracay plus computers and mobile phones for both direct sellers and brokers groups and grand semestral incentive prizes of Toyota Revo and Ford Escape plus a cash prize of P300,000 for top brokers.

Acero said the incentive promos were launched even before the company surpassed its January target as he traced the good sales performance in January partly to the incentive promo.

Acero projects a 20-percent increase in the company’s sales in 2003 over its record last year and his optimism is bolstered by the extremely good showing in January, where sales grew by 230 percent.

Acero’s optimism is due in part to the company’s attractive incentive program, a good inventory of the middle market projects (some of which will be launched very soon) and the impact of the new Pag-IBIG financing scheme whereby loan availments were increased to P2 million, which will definitely be beneficial to the middle market.

The increased loan availment will certainly widen the market reach of the company, Acero said.

Earth+Style is a lifestyle home developer concentrating on projects for the middle income market, which divides into three segments namely upper middle, middle middle and lower middle groups.

For the lower middle market group, the company has on-going projects in Cavite with house and lot prices ranging from P500,000 to P800,000 and an average floor area of 42 square meters.

For the middle middle market groups, the company has on-going projects in Cavite and Laguna costing P800,000 to P1.8 million with floor area of 42 to 100 square meters, Acero said.

And for the upper middle market group, the company also has on-going projects in Cavite and is embarking on the development of Asian-themed lifestyle homes in its project called Jubilation, New Binan in Laguna. The price of these homes range from P2.3 million to P3.3 million and floor area of 102 to 140 square meters.

Earth+Style is optimistic that its sales this year will be at least 20 percent more that its outstanding performance this year, despite the on-going economic crisis that has affected practically all countries in the world.