East West Banking Corp. offers Home Suite Loan

When applying for a housing loan before, it’s always difficult to choose which loan package with the appropriate payment scheme would be beneficial to the loan applicant. Oftentimes, problems arise because of two things: the bank has no loan package that suits borrower’s needs, or borrower chooses the wrong housing plan. On these occasions, the borrower is at the losing end, paying even more than what he can afford.

This is the frequent dilemma of housing loan applicants, plus the fact that there is no assurance on interest rates. Fluctuating interest rates poses bigger problems, a situation where borrowers have no means of protection. But despite interest rates already on historical lows, many are still shying away from applying for a housing loan.

This scenario prompted East West Banking Corp. (EWBC), one of the country’s fastest growing banks today, to come up with a housing loan package precisely to present an alternative solution. The product of those painstaking researches and endless studies was Home Suite Loan, East West Bank’s flexible home financing program designed for the budget-conscious Filipino family of today, plus with a few extra benefits on the side not found on other bank’s home financing programs. Each of the five components of Home Suite Loan: LotAcquire, HomeAcquire, HomeConstruct, HomeImprove, and HomeFlex, were formulated to remain attuned to the specific needs of borrowers.

What makes the Home Suite Loan Attractive? East West Bank came up with specific payment programs that are designed to protect, first and foremost, the borrowers. What sets the program apart from other loan repayment plans in the market is the Customer Protect Finance Plan. It is a unique mortgage payment plan where borrowers can project their amortization budget and plan carefully their loan repayments. There are no surprises because once the client avails of a loan, the client gets the amortization schedule for the entire term, say like 10-15 years. Thus, it is easier to plan amortization payments.

Bottom-line for East West Bank, is without a doubt, the protection of their borrowers from deadly interest-rate fluctuations, which almost always, causes many loan payment defaults among housing loans today.

Winkie Argamaso, product officer of Assets of East West Bank, has this to say: "When crafting the Home Suite Loan program, we also realized that pricing alone does not constitute an attractive home loan package. We made sure that there is added value to our product offerings, like in the Home Suite Loan program, which lets a qualified individual to borrow funds at affordable rates for a minimum loan amount of P400,000. A borrower can choose a term of 10-15 years depending on the loan program. This offering does not just go the way of the usual generic loan packages you can find in the market today. This is in line with the bank’s continued commitment to get out of the ‘traditional’ way of banking, and be more concerned of clients’ needs and protection, to give them the best possible products and services."

East West Banking Corp. is one of the country’s fastest-growing banks, with over 47 Personalized Business Centers (PBCs) located in strategic areas nationwide. To know more about the Home Suite Loan, inquire at the PBC nearest you.