One Asia goes for value-added marketing

It seems that value-added marketing has made its way in the property sector as developers tend to add up perks to the project package they offer to buyers.

This theory is quite evident in the case of One Asia Development Corp. when it conceptualized its maiden project – The Celebrity Place Condominium Villa.

"Their condos are not just condos," said an investor at the recent grand launch for Ave project. They are good projects and they go with a value-added, referring to the amenities and facilities of the Celebrity Sports Club located just beside the project in Diliman, Quezon City.

Vic Manarang, One Asia president and chief executive officer said The Celebrity Place condominium villa will offer some 140 units integrated within the P1.2 billion townhouse development.

The condo project primarily caters to the young urban professional and start-up families who are sporty and health-conscious.

"These are the emerging market for value-for-money condos. And we thought of this concept to address this segment," said Manarang.

Manarang pointed out that ownership of a condo unit within the Celebrity Place automatically gives the unit owner an instant membership privilege of Celebrity Sports Club, one of the country’s leading leisure and recreation center located adjacent to the project.

The Celebrity Place condominium offers studio-type, single, double or triple bedroom units with gross floor areas ranging from 31 to 104 square meters. All units come with individual parking lot. Garden areas of 35 to 40 square meters are also allotted for the one, two three-bedroom units. Smallest studio units are priced below P2 million.

As of end September, 18 out of the 21 townhouse units for phase 1 have been sold. There will be a total of 142 condo and 62 townhouses for the entire project. Show of intent have been made for some 40 condo units.

Unit owners will have access to all the club’s facilities including an Olympic-size swimming pool, bowling lanes, tennis and badminton courts as well as spa and jacuzzi. The condo project offers buyers an attractive payment scheme for as low as P10,000 monthly amortization.

The initial phase, which will be available for occupancy by year-end, will consist of 21 townhouses in four clusters. Each unit, which sells at P6 to P10 million, targets the upscale residential buyers.