The CSG plans to engage in the business of concept planning and retail consultancy and will be open to all real estate players venturing into retail and commercial development in the country.
As consultants, the new ERA division will provide clients with services including concept planning and market analysis, leasing and tenant balancing, customer service, pricing policy and retail market strategy, site selection and mall management.
Leading service and retail companies Wendy’s Philippines and Odyssey Philippines have recently appointed Era as their real estate consultant for site selection and branch expansion activities.
"What sets ERA apart from traditional property consultancy firms is the innovative commercial and retail services that we offers, ranging from planning to mall marketing and promotions," said Enrique Soriano III, ERA Philippines’ CEO and country manager. "This is our way of responding and adapting to the changing needs of the market as well as industry trends such as e-commerce and global retailing."
Aside from the changing consumer demographics, ERA noted the increasing trend toward entrepreneurship and the steady growth in mall retailing as major factors in ERA’s decision to offer commercial and retail services to the property market.
"Retailing is the largest sector in the global economy today. Despite the prevailing economic crisis, it has managed to sustain positive growth compared with other industries," said Era retail information officer Kevin Tan. "In addition, the weak economy has forced entrepreneurs to venture into the start-up of new retail businesses."
On the top of the innovative value-added services it is known for in the industry, ERA boasts of a global marketing expertise backed by a highly reliable and efficient sales and service network covering more than 3,000 offices in major urban centers worldwide.
For more information, interested individuals and companies may call ERA Philippines at 867-8913 to 17 or visit its website, www.eraphilippines.com.