Kia “Advocates” get reward of a lifetime

MANILA, Philippines – All-expense-paid 5-day trip to South Korea given to lucky Kia fans Great service creates loyalty. And for Kia and its After-Sales Service, loyalty should, in turn, be rewarded and given incentive.

This mindset is exactly how the Kia Advocate Program started. Loyal customers who rely on and turn to Kia for their automotive needs is what fuels the brand’s growth and Kia finds it fitting for the Advocates to see how much they mean to Kia.

For several years now, Kia has been running a global program of choosing Kia customers who have manifested loyalty by owning more than two cars or by being nominated by their go-to Kia dealership. Once chosen, Kia Advocates and their loved ones get to enjoy an all-expense paid trip to Seoul, South Korea!

For this year, Ma. Teresa Valenzuela and her daughter, Gerarda Valenzuela; Geronimo Pedro and his mother, Lourdes Pedro; and Johnny Rios and his wife, Hidelizza Rios, toured the Land of the Morning Calm for five days. From September 22 to 26, 2014, the Filipino Kia Advocates went on cultural and city tours with fellow Advocates from other countries. Another highlight of the trip was a much-anticipated Kia plant visit in Hwasung to preview 2015 models.

Columbian Autocar Corporation (CAC), exclusive distributor of Kia Motors in the Philippines, also wanted to treat the Advocates so a special send-off dinner in their honor was held.

CAC executives led by president, Ginia R. Domingo, and After-Sales Director, Apollo R. Rosal, welcomed the Kia Advocates to Mariott Hotel in Resorts World Manila.

Domingo was in high spirit as she congratulated the Kia Advocates. Addressing the winners, she said that, “meeting Kia Advocates is always an amazing feeling. Loyal customers like all of you are Kia and CAC’s lifeblood and we owe our success to your continued patronage and belief in what we do.”

Domingo closed the night wishing everyone safe travels and hoping that they “remain part of the Kia family for many years and generations to come.” She added, “We are very proud of the kind of service we provide our customers. Kia calls it “Family-like Care” service because there is simply no other way to describe it. For us, you are family, and we are thankful that you’ve welcomed us as your kin.”

Before leaving for Korea, the Kia Advocates also expressed how grateful they were to Kia and to CAC for the experience of a lifetime.

All of them are proud owners of at least three Kia vehicles in their household, spanning multi-generational users, and everyone agreed that the satisfaction they get from their Kia cars and dealerships are unparalleled.

Their cars become an extension of their selves while their dealers and agents become another set of trusted family members- this is what signature “Family-like Care” is all about at Kia.

Through the Kia Advocate Program, Kia gets to reciprocate and reward a customer’s belief in the brand.

If you wish to be the next Kia Advocate, visit a Kia dealer near you for more details.