PitBoard: Kia ranks 35th on Best Global Green Brands 2014

MANILA, Philippines - A world-leading brand management consultancy called Interbrand recently released its annual survey reporting the gap between global brands’ environmental performance and consumers’ perceptions of that performance.

Kia is a consistent placer on Interbrand’s Best Global Green Brands (BGGB) survey and this year, the Korean automaker giant placed 35th out of 50, a two-spot improvement from last year’s ranking. This recognition continues to reflect Kia’s efforts on developing green technologies and vehicles to minimize environmental impact.

Kia VP for Marketing Division, Byung Yun-Park, shared a few notable steps the company took in pursuit of greener technology. “Kia’s first electric vehicle, Soul EV, made a debut at the 2014 Chicago Auto Show and Optima Hybrid and Cadenza Hybrid show Kia’s growing research and development competencies. Furthermore, Kia also carried out corporate CSR activities called Green Light Project in Tanzania donating vehicles to enhance mobility in the local community.”

He added, “Kia puts continuous efforts on managing eco-friendly car life cycles, from design and production to distribution and disposal. We will continue to surprise our customers with eco-friendly vehicles and various social activities for global environmental conservation and sustainable growth.”

Road lane marking, installation of new streetlights along Star Tollway completed soon

Workers are expected to complete lane marking work and the erection of the new lamp posts on the 42-km stretch of the Star Tollway soon. These activities are part of the P2.3-billion road expansion and improvement project of Star Infrastructure Development, Inc. (SIDC), the concession company of Star Tollway. SIDC reported that the road works on the new additional lanes along the 19-kilometer Lipa-Batangas City section and the 22-km Sto. Tomas-Lipa Section are now 100 percent complete.

The new lanes are not yet open to traffic pending completion of the bridges. Meanwhile, Star Tollway motorists have been using the newly paved Sto. Tomas-Lipa toll road portion and are enjoying much-improved riding quality. Despite last month’s typhoons, SIDC is optimistic that the project completion schedule of December 2014 is achievable as the contractor is now working double-time while ensuring the safety of the motorists and workers on the roadway.

More fuel, more chow in Caltex-Chowking promo

The journey just got way happier for motorists who will fuel up starting July 15 to September 30, 2014 at any Caltex station. Aside from getting maximized power, improved fuel economy, lower emission, smoother drive and reliable performance in every Caltex with Techron fuel purchase, Caltex customers can also enjoy a free Chowking Halo-halo, Chinese-Style Fried chicken, Pork Siomai Chow Fan and more.

Motorists can get free Chowking food items for every single or accumulated fuel transaction worth P2,500 using their locally issued credit and debit cards, cash, StarCash or StarCard. A maximum of five combined receipts from one Caltex station can be exchanged for a single food coupon. Exchange period is until November 30, 2014. Promo coupons are valid for one year from date of issuance and can be presented to all Chowking branches nationwide.

Caltex customers with Happyplüs cards can also avail of the promo and earn points at the same time to grab more free meals at any Chowking, Jollibee, Greenwich and Red Ribbon store. To become a Happyplüs member, membership kits are available for only P100.00 in Caltex stations and any branch of the four fast food chains.

Caltex-Chowking Fuel for Chow is part of a promotional campaign introduced by industry giants Chevron Philippines Inc. (CPI), marketer of the Caltex fuel and lubricants, and Jollibee Foods Corporation (JFC), owner of Jollibee, Chowking, Greenwich and Red Ribbon brands. CPI and JFC kick-started the campaign with the Free Jollibee treats promo last year followed by the Happyplüs loyalty program launch last summer.