Mitsubishi Thailand rolls out 200,000th Mirage: Mirage is 2013’s bestselling hatchback in PH

MANILA, Philippines - Mitsubishi Motors Thailand Company Limited (MMTh) announced that the Mirage hatchback has already reached its 200,000 units production milestone. The Mirage was first introduced in Thailand on March 2012 and was launched later on in the global market. More than half of the total Mirage production or 61 percent, accounting for 122,309 units of the 200,000 production, were exported to 66 countries worldwide.

According to Masahiko Ueki, MMTh president, the outstanding volume of the Mirage represents good responses from the global market and underscores the production capability of Mitsubishi Motors Thailand which meets the eco car requirements of Thailand’s Board of Investment (BOI). The program requires a minimum production of 100,000 units from automotive manufacturing within five years after it starts production. The Mirage met the eco car requirement of the BOI in 2013 with a total production of 115,865 units—in only its second year of production. The Mirage is also known as the global eco car for its fuel efficiency and features that responds to environment friendliness.

“Mitsubishi Mirage received good responses from both domestic and export markets, the majority of customers are satisfied with fuel efficiency, maneuverability and utilities. Moreover, the Mirage has already received several awards and recognition not just in Thailand but also in other countries where it is being exported,” he said.

In the Philippines, Mitsubishi Motors Phils. Corp. (MMPC) first unveiled the Mirage in August 2012. It did not only attract young car buyers but also captured the market with diverse demographics and those who are looking for an affordable car loaded with class-leading features. The Mirage was officially launched in November 2012 and thereon followed a huge success story. 

On April 2013, the Mirage was awarded by the Car Awards Group Inc. as the 2012 Car of the Year-Philippines, besting 69 other new models. Last year, 6,191 units of Mirage were sold, making it the bestselling hatchback in the country. 

Since its introduction until January 2014, MMPC has sold 8,352 units of the Mirage. The Mirage continues to draw market interest not only because of its very affordable price but also because of its proven fuel efficiency, superb performance, and class-leading features and amenities. The top-of-the-line Mirage offers convenience features such as the push-button engine start/stop and a dealer-option touchscreen audio system equipped with GPS Navigation.

The Mirage features a standard dual SRS airbags, and the GLS variant is equipped with Anti-Lock Braking System (ABS) with Electronic Brake Distribution (EBD), which prevents the wheels from locking in emergency stops, giving greater control even in treacherous driving conditions. 

The Mirage also comes in cool body colors. The GLS variants are available in Lemonade Yellow Metallic, Pop Green Mica, Medium Blue Mica, Majestic Red, Savanna White, Cool Silver Metallic, Gemstone Grey and Pyrenese Black while the GLX variants come in Majestic Red, Savanna White, Cool Silver Metallic, Gemstone Grey and Pyrenese Black are available.

MMPC also offers worry-free ownership with its extended warranty period of 5 years or 100,000kilometers (whichever comes first). Truly the Mirage offers best value for money with its price ranging from P503,000 for the base model GLX Manual Transmission and P648,000 for the top-of-the-line GLS variant with Continuously Variable Transmission.