Isuzu Philippines’ sales rise 7.6% in April on strength of Crosswind

MANILA, Philippines - Isuzu Philippines Corporation’s (IPC) bestselling model once again powered the company’s sales in April, as well as in the first four months of 2013.

Combined reports from the Chamber of Automotive Manufacturers of the Philippines Inc.(CAMPI) and the Truck Manufacturers Association (TMA) show that the Isuzu Crosswind led IPC’s tally in April with 628 units sold, or a significant 22.7% rise compared to the model’s total of 512 units in March. Together with deliveries of the Isuzu Alterra SUV and D-MAX pickup, the company posted a 13.2% growth in its AUV, SUV and pickup lineup in April with 882 units sold compared to March’s 779-unit result.

Overall, IPC’s sales of 1,059 vehicles in April were a 7.6% gain over the previous month’s figures of 984 units.    

The Crosswind also drove IPC’s performance in the first four months of 2013 with 2,146 units sold against the 1,846-unit total during the same period in 2012—a 16.3% growth. This boosted IPC’s overall tally from January to April this year to 3,793 vehicles, up 5.9% from the 3,582 vehicles moved during the same months last year.

The result put the Crosswind in a strong second spot in the country’s competitive AUV segment in April, as well as in the first four months of the year.

“Once again, figures clearly show that the Isuzu Crosswind is well received in the market, and this is due to its numerous traits that perfectly respond to Filipinos’ family and business requirements,” said IPC President Nobuo Izumina. “The periodic upgrades that this vehicle continuously receives ensure it remains the ideal AUV choice in the country.”

Helping secure IPC’s position are its products that—like the Crosswind—address the domestic market’s demand for durable, reliable and fuel-efficient vehicles that also hold their monetary values through the years. Chief among these products are Isuzu’s Category III light-duty trucks, whose sales from January to April of 487 units is an 18.5% jump from the 411-unit total in the same period last year. Year-on-year, the company also logged a considerable 50% leap in the sales of its medium- and heavy-duty trucks, or 210 units in 2013 against 140 units last year. 

The strong performance of IPC during the first four months of the year directly reflects the growth of the local automotive industry, which during the period posted sales of 56,590 vehicles, or 26% more than the 44,912 units moved during the same period in 2012.

“Both the domestic vehicle sector’s and IPC’s gains in 2013 can be attributed to the strength of the Philippine economy, which is recently evidenced by—among other factors—record highs in the stock market and the numerous credit rating upgrades from international financial institutions,” Izumina said.