Chevrolet Colorado “takes over” Yahoo Philippines

MANILA, Philippines - The exclusive distributor of Chevrolet vehicles and parts in the Philippines – The Covenant Car Company, Inc., continues to provide power to its customers. Aside from their tough and powerful pickup truck, the Chevrolet Colorado (available in 2.5L and 2.8L diesel engine, 4x4 and 4x2 variants), the Bowtie brand also brings an aggressive online experience to get its market’s attention via the Yahoo Takeover to equip the public with more information about the new Chevrolet Colorado. This online execution features a Colorado Truck drive-by execution and an expanding front page ad located at the upper right hand side of the Yahoo! Philippines’ homepage. Once clicked or moused over, the site will direct the user to Chevrolet’s landing page which will then lead to Chevrolet’s Colorado microsite. The actual execution is rendered through creative animation to have the right impact and engagement.

The Colorado microsite is an interactive website which differentiates itself from conventional websites. The site features an easy-to-navigate set of Colorado-related information with a creative array of infographics, interactive videos and other rich media content like the Discovery Channel’s Colorado Power-up Series videos. It transitions to various pages loaded with information about the Colorado—from its truck-building heritage to its winning features, specification, a gallery of photos and videos and even to a page where potential buyers can schedule a Colorado test drive at their own convenience through their preferred dealership from among 19 Chevrolet dealerships nationwide

Chevrolet aims to continuously provide their progressive, active and tech-savvy target audience with innovative communication platforms like this Yahoo Takeover and Colorado online experience. This dynamic web platform intends to create a buzz that promotes this campaign by leveraging the power of social media networking and the internet.

To experience and know more about this, check out Yahoo Philippines’ homepage today, May 29, from 6:00am to 12noon and be part of this awesome online experience. You may also visit the Colorado microsite at www.chevroletcolorado.com.ph to learn more about Chevrolet’s other products and services or log on to www.chevrolet.com.ph.