Isuzu Philippines starts annual series of fun family activities

MANILA, Philippines - Believing in the Filipino value of always keeping family ties strong, Isuzu Philippines Corporation (IPC) has embarked on its annual series of fun activities that are designed for families whose members bond closer together with the help of their Isuzu vehicles.

Called the 2012 Isuzu Family Challenge, the event combines the fuel economy contests IPC had previously staged with the company’s family-oriented activities that were held at different beaches or resorts. The 2012 Isuzu Family Challenge perfectly highlights Isuzu vehicles’ leadership when it comes to fuel efficiency, as well as allow family members to spend memorable times with one another through fun-filled activities.

“Besides the proven virtues of durability and reliability that Isuzu vehicles have been known to have, they are undeniably fuel-efficient too, as various fuel economy runs have shown,” said IPC president Ryoji Yamazaki. “But equally important is that Isuzu vehicles have also been popular for faithfully serving Filipino families in their recreational activities, and in most cases these vehicles have become a part of the family as well,” he added.

In the 2012 Isuzu Family Challenge, Isuzu owners will compete in a 100-kilometer fuel economy run using their 2007-model and newer vehicles. Those who want to take part in the event but are not owners of Isuzu vehicles are welcome to join, too, allowed to act as witnesses to Isuzu’s fuel efficiency, and can also experience Isuzu Family Day activities. Plus, they get the chance to win exciting prizes. Isuzu vehicles are also available for test drives at the event’s venues.

The 2012 Isuzu Family Challenge, which started on April 14, will be held every Saturday until September 22 at IPC’s 19 dealer groups across the country. Participants will compete in a fuel economy run, and family members will be engaged to an exhilarating group game challenges like Name that Tune, Isuzu Speed Stacker, and Team Up Word Challenge at the venue. Guests can, have their photos taken at the photo booth, show off their singing talent at the videoke corner, and can also have a refreshing plunge at the resorts’ swimming pool for the whole family.

“We have been staging the Isuzu Challenge since 2002, and every year we introduce a new twist to the activities to add more excitement and to bring family members together,” Yamazaki said.

This year’s Isuzu Family Challenge has been held at Isuzu Cavite last April 14, Isuzu Bulacan last April 21, Isuzu Batangas and San Pablo last May 5, Isuzu Quezon Avenue and EDSA last May 12, and at Isuzu Makati last May 26. The next events are scheduled to take place at Isuzu Pampanga on June 9; Isuzu Pangasinan on June 16; Isuzu Iloilo on July 7; Isuzu Bacolod on July 28; Isuzu General Santos on August 4; Isuzu Pasig on August 11; Isuzu Cagayan de Oro on August 18; Isuzu Davao on August 25; Isuzu Isabela on September 1; Isuzu Cebu on September 8; Isuzu Cabanatuan on September 15; and at Isuzu Alabang on September 22.

During the May 5 leg of the event’s fuel economy challenge, an Isuzu Crosswind AUV recorded 19.43 km/ li., an Isuzu D-MAX pickup 16.95 kpl, and an Isuzu Alterra SUV 13.29 kpl. Powering the vehicles is Caltex Diesel with Techron D, which is provided by Chevron Philippines, IPC’s fuel partner for the event.