Nissan pushes ecological biodiversity

MANILA, Philippines - Some 100 representatives of the business community, media, people’s organizations, local government units, and international organizations trooped to Ang Pulo Mangroves in Calatagan, Batangas last May 15 for a media forum and mangrove planting activity.

The multi-sector event dubbed “Conserve Marine Biodiversity, Conserve Life” forms part of the events organized for the International Day for Biological Diversity (IDB) 2012 and the National Oceans Month. 

Nissan Motor Philippines, Inc. (NMPI), together with Pilipinas Shell Petroleum Corporation, the ASEAN Centre for Biodiversity (ACB), GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), the Department of Environment and Natural Resources—Protected Areas and Wildlife Bureau (DENR-PAWB), the Batangas Government Provincial Environment and Natural Resources Office, the Provincial Government of Batangas, the Municipal Government of Calagatan, led the planting of 200 mangrove propagules at Ang Pulo.

Mangroves, known in the Philippines as bakawan, are tropical, salt-tolerant trees or shrubs, often clustered together and can grow up to 25 meters. They are found mainly in marshy areas between the shore and the sea called inter-tidal zones.

Val de Leon, NMPI SVP for Administration and IT (extreme left) leads the planting of mangroves for the International Day of Biological Diversity 2012.

“The territory occupied by the Philippines and the rest of the ASEAN member states houses a third of the world’s mangroves, coral reefs and seagrass areas. These ecosystems support the highest concentration of coastal and marine fauna and flora in the planet. An estimated 600 million people in the ASEAN region depend directly on these resources for food and income, which also forms the economic base for the fishing and tourism industries of the region. Thus, it is of great importance that we all contribute to conservation efforts,” Rodrigo U. Fuentes, executive director of ACB, said.

For its part, NMPI believes that as a corporate citizen, it plays an important role to communicate and cooperate actively with the communities. “NMPI has formed various partnerships with international groups, citizen groups and government agencies to effectively promote real-world reductions in environmental impact,” NMPI president and CEO Allen Chen said.

“Through this event, we hope to go the extra mile in preserving biodiversity to complement our environment philosophy of achieving a symbiosis of people, vehicles and nature,” Chen added.

Journalists from Brunei, Philippines and Thailand participated in the media forum at the mangrove site to highlight the importance of conserving marine habitats and species. Experts from the participating organizations will brief media representatives on the status of mangroves and marine biodiversity in the Philippines and the ASEAN region. The impact of climate change on marine biodiversity, as well as actions of people’s organizations to conserve mangroves, was also discussed.

VVal de Leon, NMPI SVP for Administration and IT (left) and Lee Junia, NMPI VP for Marketing, Sales & After-Sales goes the extra mile for biodiversity by planting mangroves in Ang Pulo, Calatagan, Batangas.