BMW dominates premium luxury segment with double-digit growth in 2011

MANILA, Philippines - Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, continues its reign as the country’s leading premium automotive brand, posting a 19% increase in year-on-year sales for 2011 with 792 unit sales versus 664 units in the previous year. ACC closed 2011 with a 33% share in the segment, solidifying its leadership in the premium luxury segment for the ninth consecutive year.

Consumer demand for the premium brand was evident in their steady growth with fourth quarter sales increasing by 11% from the previous quarter. The month of December was the second-highest monthly performance for ACC in 2011 with a resounding 95% growth versus the same month last year.

The continued growth and success of BMW in the Philippines is attributed to the strength of its products which are synonymous with driving pleasure. ACC President Maricar Parco explains, “The BMW products are the core of our momentum, driving the brand forward in the Philippines. We strive to bring joy to our customers by continually improving our products and pushing the boundaries in order to meet the ever changing demands of customers. It is this focus on innovation and dynamism that has fueled our success and enabled us to achieve our present position in the market.”

“We remain optimistic in our forecast for 2012 and expect to experience continuous growth,” remarked Parco. “We plan to pursue our goals while being guided by the central BMW proposition – delivering joy to our customers.”

At the core of ACC’s plans to further strengthen BMW’s leadership position in the luxury car segment are products that deliver driving pleasure, premium quality and guaranteed reliability. Following its successful launch of the All-New BMW 1Series, the company plans to launch new generations of two of BMW’s most iconic offerings: the 3Series, its best-selling line, and the 7Series, the brand’s flagship model.

Apart from beefing up its product line, ACC also plans to expand its dealership network around the country, particularly in the southern region. Efforts are being made for the strategic expansion of the company’s network in order to meet the growing demand in these locations.

ACC also aims to explore possible partnerships that are aligned with BMW’s identity and which will help further its visibility. One such project is the recent appointment of BMW as the official transportation for the 45th Asian Development Bank (ADB) Annual Meeting, which will be held in Manila in May. As part of its participation, ACC will provide a fleet of vehicles to transport the conference delegates in and around the metro.

“BMW has been the undisputed leader in the premium luxury for almost a decade,” said Parco. “We plan to further build upon this by providing our customers with exceptional products, reliable service and unique experiences that continue to define the BMW brand.”