EastWest Bank launches new bank-wide promo

MANILA, Philippines -  EastWest Bank, one of the fastest growing banks in the country, has stepped on the accelerator pedal in terms of their auto loan business. With several members of the media in tow, the bank, its officers and their celebrity endorser Derek Ramsay recently went on a day trip to Tagaytay in order to launch the Dream Big Win Big Raffle Promo.

Via the promo, all EastWest Bank depositors, whether individual, sole proprietorship, partnership or corporate, can win some fantastic items. All depositors have to do is update their customer information with their depository branch from October 6, 2011 to March 31, 2012. At stake is a one-bedroom condominium unit at Beaufort with parking space, two top-of-the-line Mercedes Benz units (an S300 and a C180 Avantgarde) and up to P1.7 million in cash prizes.

“We launched several marketing initiatives this year, among them this Dream Big Win Big Raffle Promo, in order to encourage our clients and depositors to avail of our services such as Auto Loans,” said EastWest Bank’s president and CEO Antonio C. Moncupa, Jr.

EastWest Bank took the opportunity to launch the promo alongside their celebrity endorser, Derek Ramsay. Ramsay personifies the bank’s confident, achieving personality. The sporty model-veejay-actor is the perfect endorser for the bank’s auto loan program, actually. He’s passionate about sports, cars and travel.

“I love cars, traveling and going on road trips. It opens my mind and lets me experience new things. I’m the kind of guy who enjoys the feel of the wheel in my hands. I listen to how the car responds with every turn and bump. Traveling has definitely contributed to the kind of person that I am today,” admitted Ramsay.

More than this, Ramsay is also a firm believer in the bank’s products. “I believe in East West Bank’s Auto Loan program. It enables the consumer to purchase his dream car and see places, too. Of course, whenever you avail of a loan, there are some risks involved. But in life, the greatest people take the greatest risks. You have to take risks to reap the rewards in the end. Through EastWest Bank’s Auto Loan program, the consumer can drive up to his dream places – plus more. It offers the fastest turnaround for approval,” he says.

EastWest Bank opened its doors to the public on August 1, 1994. The bank is a subsidiary of the Filinvest Development Corporation (FDC), the publicly listed holding company of the Filinvest Group. FDC is one of the country’s premier conglomerates, with business interests in real estate development, financial and banking services and the sugar business. Through the years, EastWest Bank has successfully capitalized on the financial strength and synergy from the business organizations under the Filivest Group. Before the end of this year, the bank is expected to grow its network into 140 branches nationwide.