MANILA, Philippines - “Humans were born to run,” says Dr. Daniel Lieberman, an evolutionary biology professor at Harvard University who spends most of his time studying how the human head and feet have evolved over the millennia. He points out that there are dozens of adaptations in the human body that have transformed us into superlative endurance runners by nature, even compared to dogs and horses! Modern man, however, seems to have forgotten this impressive potential of his inherent physique – and more often than not, prefers to bask in the available technologies that require minimal physical activity of him.
Thus, in an initiative to help encourage the value-seeking segment of the community to embrace their roots and increase the quality of their lives, The Covenant Car Company, Inc. – the independent and exclusive importer and distributor of Chevrolet automobiles in the country – incorporated with New Balance – a global athletic leader and provider of premium running shoes, distributed locally by Planet Sports, Inc. – brings us the Chevrolet-New Balance Power Run 2011!
The event will be held in Bonifacio Global City on November 6, 2011 and is open for the 5km (P850), 10km (P950) and 25km (P1,150) race categories. Online registration has already begun as of August 24, via www.chevrolet.com.ph and www.newbalance.com.ph and will run until October 16. In-store registration is also available at: New Balance Shangri-La Mall; Planet Sports at the Powerplant and Trinoma Malls; The Athlete’s Foot at Robinson’s Galeria, Robinson’s Place Manila and Alabang Town Center; and ROX in Bonifacio High Street. All in-store registration transactions will commence from 12noon-8pm, everyday until Oct 16.
Registered runners will receive a New Balance technical shirt, a race bib, a timing chip and a P1,000 cash voucher. A special souvenir medallion will also be provided for the 25km registrants. On top of these, numerous raffle prizes will also be given away during the event... but perhaps what is most exciting is the fact that one lucky finisher will get to drive home a brand new Chevrolet Cruze! All you have to do is register and complete your run on November 6, to qualify.
Running is an excellent way to help compensate for the mismatch between the world we live in today, and the Paleolithic bodies we’ve inherited. After all, we have to celebrate our sophisticated ability to run, as it has paved the way for humankind to become hunters, instead of just foragers, and get access to richer foods, which eventually fueled the evolution of our big brains.
The latest scientific trends tell us to look back in time, in order to exploit the potential of our bodies today. Trends such as these are reflected in new products such as the NB Minimus, which is New Balance’s barefoot-inspired shoe category, that includes collections for road running, trail running and wellness styles. All this weaves in perfectly with Chevrolet’s company mission to connect people, enrich lives, and become instruments of positive change.