BMW is the official premium automobile of Miss World Philippines 2011

MANILA, Philippines - Asian Carmakers Corporation (ACC), the official distributor of BMW cars in the country, has been handpicked as the official premium automobile partner of the maiden pageant of Miss World Philippines 2011.

ACC will field a fleet of brand new BMW 7 Series Limousines for the exclusive use of the 25 finalists and VIPs, including Ms. Julia Morley, President of Miss World Organization, for the entire duration of the pageant.

The BMW 7 Series is quite simply one of the finest automobiles made today. As BMW’s flagship, it exudes effortless luxury and tremendous power. Its serene acceleration through all speed ranges and the composure and smoothness impress the most. The supreme marriage of engines and transmissions deliver the ultimate driving experience while the multi-award-winning BMW EfficientDynamics technology ensures maximum efficiency.

To celebrate this inaugural partnership, the fleet of BMW 7 Series Limousines has been pre-sold to select clients at exclusive prices. Miss World Philippines 2011 is adopting the theme “Beauty in Giving.” The winner, who will be crowned on September 18, 2011, and her court will put her beauty to good use by caring for the marginalized women and children of the Philippines through various charities, namely, Tuloy Streetchildren Village and the PGH Medical Foundation.

The Miss World Organization (MWO) is now in its 60th year and has raised over USD 400M in support of children’s charities worldwide. Founded by Eric Morley in 1951, the first Miss World pageant was welcomed by an audience greater than those at other international events such as the World Cup and the Olympic Games. At its peak, the show claimed an audience of 27.5 million in Britain alone. Sixty years onward, the pageant still manages to pull in crowds with the world’s most beautiful women assembled in one place.

For more details, email [email protected].