Power with Every Drop

MANILA, Philippines - Filipino drivers are getting increasingly sophisticated. Long hours spent on the road have changed their expectations of driving, and they demand more power from their car engines and the fuel that runs these.

It therefore comes as no surprise that more Filipino drivers are shifting to Shell V-Power, reflecting their desire for a better driving experience. In1999, Pilipinas Shell introduced Velocity, the first differentiated fuel in the market. Through constant innovation and insight into consumers’ needs, Velocity was re-branded and re-formulated to give rise to Shell V-Power as we know it today. This is the culmination of over 60 years of innovation and shared passion for performance with Ferrari in the motorsports arena. Through Shell V-Power, Shell has successfully translated this technology from the race track to a product for every customer’s car. Indeed, Shell V-Power is Ferrari fuel for the road.

“For four years now, Filipino motorists have been enjoying the benefits of Shell V-Power,” says Pilipinas Shell Fuels Brand Manager Rona Rodriguez-Baes. “It brings together the technical expertise of Shell and Ferrari in a product that is designed for drivers like you and me. With Shell V-Power, a car is not just any car; it’s a car that moves better. Not everyone can own a Ferrari, but through Shell V-Power every motorist, no matter what car he drives, can benefit from technology developed for the Ferrari Formula 1 cars. Thousands have discovered Shell V-Power’s powerful cleaning technology developed to help enhance everyday driving performance and responsiveness. These cleaning components are designed to clean up and prevent the build-up of power-robbing inlet valve deposits.

Shell’s relationship with Enzo Ferrari dates back to the 1920s and extended through the next two decades, supporting his motor racing activities. This has been one of the most successful technical partnerships in the business that powered Ferrari to 10 Formula One World Constructors’ and 12 World Championship Drivers’ titles.

From car lovers to driving enthusiasts, Shell V-Power has given motorists more power and performance. Shell V-Power incorporates the Friction Modifier Technology (FMT) that allows for superior performance when needed. With the FMT, Shell V-Power actively reduces friction by creating a protective film between piston and cylinder thereby reducing the resistance and allowing the engine to turn more freely. These friction-reducing properties provide improved acceleration by reducing power loss due to friction.

The performance fuel story of Shell continues to evolve. Every day the scientists at Shell are constantly working in their labs to create the most advanced fuels in the world so that customers can enjoy a better driving experience.

History Repeats Itself

This week, Pilipinas Shell (Shell) will redefine what powerful mobility is as it gears up to launch the Shell V-Power Diesel – its first premium diesel fuel to be made available to Filipino motorists.

Now, Shell continues to bring the benefit of improved performance to diesel-engine vehicle owners with Shell V-Power Diesel.

“Filipino motorists can definitely expect more from Shell as we expand our fuel portfolio and improve the driving performance of more customers, whatever car they drive with the upcoming unveiling of Shell V-Power Diesel,” adds Rodriguez-Baes.

Shell’s investment in diesel technology dates back to 1923 when it entered into a partnership with Sir Harry Ricardo to co-develop a new road-going diesel car. The project sought to create a small high-speed engine designed to run on diesel fuel. This partnership has come a long way has paved the road for more innovation in diesel technology.

Shell V-Power Diesel is designed to deliver more power to diesel cars. With its unique formulation, it is designed to help remove and prevent the build up of such deposits, helping car’s engine deliver its full potential.

Since its introduction in Italy in 2002, Shell V-Power Diesel has been a huge success with customers and is now available at approximately 8,000 Shell service stations in 23 countries across the globe. In no time, Filipino drivers will be among the thousands of motorists who can enjoy the benefits of Shell V-Power Diesel.

“Drivers can now look forward to a diesel fuel that offers powerful performance on top of engine protection and low exhaust emissions. We are very excited to bring another innovative product to help your diesel car achieve its full performance potential, whatever car you drive,” adds Rodriguez-Baes.

Watch out for Shell V-Power Diesel coming soon to a Shell service station near you.

History of Diesel

1893: We Have Ignition

Rudolph Diesel publishes his theory outlining the principles of a new kind of Internal Combustion engine. The paper describes an engine where air is compressed by a piston to create temperature so high fuel ignites upon contact driving down the piston.

1923: The Partnership

Shell signs an agreement with Sir Harry Ricardo to co-develop a new road-going diesel car. The project sought to develop a small high-speed diesel engine designed to run on middle distillate fuels (diesel fuel).

1931: The Ricardo Comet Takes Flight

The Ricardo program pays off. Sir Harry Ricardo develops and patents the landmark Ricardo Comet – a pre-chamber engine designed for indirect injection, paving the way for small and light duty diesel engine development.

1936: The First Passenger Diesel

The Daimler-Benz pavilion at the Berlin Motor Show has an unexpected star attraction with the world’s first diesel powered passenger car – the 260D. The Mercedes-Benz Type 260D was a 4-door sedan with 2.6 liter, 4 cylinder engine that delivered about 60mph. About 2,000 were built before World War II began. It was Citroen that delivered the first-ever diesel powered car with the Rosalie taxi in 1935, but it was not until 1959 that Peugeot offered the first mass produced model, the 430D.

1989: Audi launches the TDI

Another advancement in the field comes with Audi’s invention of electronically controlled TDI technology. This enables new levels of performance, economy and refinement from diesel cars.

2002: Shell V-Power Diesel launches in Italy

When Shell V-Power Diesel landed in Italy, the launch proved even more popular than premium gasoline – post launch, nearly a third of Shell’s diesel car customers chose the new fuel. Since then, a number of other brands have attempted to catch up, introducing their own premium diesels.

2006-2008: Shell V-Power Diesel Technology Win

Shell V-Power Diesel proved to be a revolution in diesel fuel technology as demonstrated by three consecutive gasoline-beating wins in the 24 Hours of Lemans race.