Subaru Presents the 4th All Terra King of the Mountain

MANILA, Philippines - Motor Image Pilipinas, the exclusive distributor of the Subaru brand in the country, is proud to present the 4th All Terra King of the Mountain on March 28, 2010 at the Timberland Heights. The event celebrates the active lifestyle with its 10-kilometer trail run and 20-kilometer mountain bike race. Subaru is taking an active stance in promoting active lifestyle and nature appreciation.

Subaru is co-presenting the King of the Mountain together with the host venue, Timberland Heights and this is the second straight year it’s participating in the event. This year, both participants and spectators will be treated to an exciting day of activities as the event will offer not only a biking and running event, but also to a Mang Inasal barbeque festival.

The All Terra King of the Mountain brings together enthusiasts, aspiring athletes, weekend warriors and eco-lovers from all walks of life for a day of true outdoor experience. The challenging trails treat the participants through challenging and various terrains such as tarmac, gravel, and even steep up hills and down hills, and even breath-taking views of the Metro Manila cityscape. It also offers a refreshing change of scenery for runners who have been accustomed to running in concrete and asphalt.

Since its arrival in 2006, Subaru has established itself as an advocate of the active lifestyle by lending its support in the field of biking, running and eco-tourism. And with the steady increase in the number of outdoor enthusiasts, biking and running events continue to gain more popularity.

“Subaru is making the move to actively bring people closer to nature and promote the active and healthy lifestyle through our support to these kinds of events,” states Nicky Mariano, General Manager and COO for Sales and Marketing for Motor Image Group. “The All Terra King of the Mountain event and its participants embody the dynamic characteristics of our brand and reflect the go-anywhere attitude of our vehicles,” he added.

The 4th All Terra King of the Mountain is organized by Elite Multi-Sport Resources and presented by Subaru and Timberland Heights. Also pitching in to support the event are Mang Inasal, Spyder, GT Bicycles and Aquabest Premium with media partners The Philippine STAR, U92, Auto Review, Auto Xtreme and Weekend Warrior magazine.