Kia Trade-up deals draw support from Union Bank

MANILA, Philippines - UnionBank has given its full support to Kia’s Trade-Up Deals by extending its car loan facilities to non-Kia owners who trade-up to a Kia so that they may also get to enjoy a Free Hong Kong/Disneyland Holiday for the family. Kia’s free HK Holiday promo used to be limited only to car owners who trade up their current Kia vehicle for a brand new model as part of Kia’s loyalty reward program in conjunction with their 20th Year in the Philippines.

“We are happy to support Kia in this special promotion program that gives tremendous value to the public,” says Genaro V. Lapez, head of UnionBank’s Consumer Finance Center. “Our car loan facilities are available both to current Kia owners as well as those who own other vehicle brands. As a special treat, we shall extend them the same free Hong Kong/Disneyland Holiday for the family if the trade-up is availed through a car loan provided by UnionBank. This is our way of supporting Kia in celebrating its 20th year in the Philippines and also showing that UnionBank strives to deliver unique benefits to its customers. This is aligned with UnionBank’s thrust on optimizing the value of partnerships that benefit customer experience and expand customer franchise,” he adds.

For his part, Columbian Autocar Corporation (CAC) president and chief operating officer (COO) Felix J. Mabilog Jr., welcomed UnionBank’s support for Kia’s trade-up program. CAC is the official distributor of Kia in the Philippines.

“We thank UnionBank for partnering with us in this Kia project,” says Mabilog. “With UnionBank’s participation, even non-Kia owners who trade-up to a Kia may now be able to enjoy a holiday treat to Hong Kong/Disneyland for free,” he adds.

“Kia is now on its 20th year in the Philippines and, throughout this period has enjoyed the patronage of Filipino car buyers. We deem it only appropriate therefore to gift our customers with this free holiday trip to Hong Kong and Disnelyland out of appreciation,” Mabilog adds.

Car owners who trade up their current unit for a Picanto, Rio or K2700 get to enjoy two round-trip Manila-Hong Kong-Manila tickets via Philippine Airlines (economy class) plus a 3 days/2 nights hotel accommodation and free breakfasts outside the hotel, half-day city tour and Disneyland day tour (inclusive of entrance tickets). Those who trade up to a Carens, Sportage, Sorento and Carnival automatically get four roundtrip Manila-Hong Kong-Manila tickets, plus the above mentioned travel inclusions and amenities.

Travel must be availed within six months from the date of purchase of the Kia vehicle, and the travel date is subject to availability of airline seats and hotel accommodations. Travel may not also be booked during peak periods, specifically the period of March 27-29 and April 3-10, 2009. Pertinent travel documents and rebooking fee are to the traveler’s account (if rebooked). The Kia trade-up special gift (Airline ticket and hotel accommodation) is transferable but not convertible to cash and the sale must be consummated before the special gift is given.

Kia cars are among the most-awarded vehicles in the Philippines today. The Kia Carens was voted Automobile of the Year by the Petron Auto Focus People’s Choice Award. Other Kia car models are repeat winners in the Car Awards Group, Inc. (CAGI)-sponsored Car of the Year awards in their respective classes, among them: Kia Picanto 1.1 DLX (2006, 2007 and 2008 Basic Sub-Compact); Kia Rio 1.4 Sedan (2006 Executive Sub-Compact); Kia Carens CRDi (2008 Compact Van and MPV and 2008 People’s Choice Mini Van) and the Kia Carnival CRDi as 2008 Luxury and MPV car of the Year for the EXACT Long wheel base variant and 2007 Executive Van and MPV. It was also the Auto Focus People’s Choice runner-up pick, for the 2008 full size Van of the year category.

The trade-up promo also includes the Kia Sorento (Top Honors/Mid-Size SUV in AutoPacific 2008 Vehicle Satisfaction Awards and also the AutoFocus People’s Choice runner-up pick in Mid-size SUV category), Kia Sportage (Best Value 4x4 by Planet 4x4 U.K.) and the K2700, the all day, all weather workhorse commercial vehicle.