Bridgestone launches new Turanza ER-60 and Sports Tourer MY-01 tires

Philippine Allied Enterprises Corporation (PAEC), the country’s distributor of Bridgestone tires, launched two of its latest tire models at the Ballroom of the New World Hotel in Makati City last September 3.

The Bridgestone Turanza ER-60 is a touring tire that offers impressive styling with high-performance features. It boasts of a wide tread design with large tread blocks for that aggressive look. This design feature not only enhances looks but also offers improved durability as well as increased mileage and enhanced handling.

The Turanza ER-60 offers superior traction and braking performance on wet roads, providing an increased margin of safety while driving during rainy days. Wet braking tests conducted at the Bridgestone Proving Ground in Thailand shows that the braking distance from 80 kilometers per hour of a Honda Accord equipped with Turanza ER-60 205/65-R15 94V tires is shorter by 1.5 meters compared to a similar car equipped with tires of a competing tire brand.

Bridgestone’s unique "AQ DONUTS" with GUTT II, O-Bead II, L.L. Carbon and AQ compounds, Flat Force Block tire technology and Dual-Layer treads is incorporated into the Turanza ER-60 and equips it with a quieter and more pleasant ride. The Turanza ER-60 comes in sizes ranging from 175/70R-13 (P2,191) to 205/65R-15 (P3,800).

On the other hand, the Bridgestone Sport Tourer MY-01 is a high-performance sporty tire aimed at the younger car enthusiast who prefers "Inch Up" tire modifications. Inch Up fitment mounts a lower aspect ratio tire and larger diameter rim to provide a stylish appearance and crisper handling response. An example of an Inch Up fitment is a change from the factory 14-inch wheels shod with 195/70-R14 tires to larger 17-inch alloy wheels wrapped with 225/45-R17 tires. The larger tire offers a bigger contact patch with the road while the lower aspect ratio delivers improved cornering and handling.

The Sport Tourer MY-01 features a smooth, thick center rib to improve traction on dry surfaces but also features a unidirectional tread pattern for improved handling on wet roads. It also has an F1 Nose at the edge of the tread blocks to improve water channeling on wet surfaces and a Silent AC block to reduce road noise. This sport touring tire comes in sizes from 195/50R-15 (P3,735) to 235/45R-17 (P9,128).

The Turanza ER-60 and the Sport Tourer MY-01 are now available at the Bridgestone Tire Center at The Fort Global City and at Bridgestone dealers and selected tire dealers nationwide.

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