The Diesel Advantage of Nissan LCVs

The rising costs of fuel here and overseas has triggered a new round of market instability. Projected to push a domino effect in the economy such as a downslope in consumer spending, businesses ought to focus now more than ever on cost efficiency without sacrificing performance, output and product quality.

Zeroing on the automotive industry, one car manufacturer that takes into consideration the importance of giving more of value for its clients’ money is Universal Motors Corporation, assembler and distributor of Nissan Light and Commercial Vehicles (LCVs).

"Now is the best time for buyers to exercise their good judgment in their choice of vehicles. The world-class brands that we offer have been tried and tested. We do not just go for hype or imaging. We are faithful to quality and we make sure that our consumers are delighted by our products," says Elizabeth H. Lee, UMC SVP for Marketing.

The four years lord of the pickup sales — The Nissan Frontier, together with its new variant — Titanium, the Nissan Urvan as well as the ultra-posh Nissan Patrol luxury SUV are some of the products born from UMC’s Star Motor plant.

These vehicles take pride of having the best value-for-money that guarantee a good investment. The most valued feature of these vehicles is the much-acclaimed Nissan diesel engine.

Diesel Demystified

For money-wise spenders, a diesel engine is a wise investment for a number of reasons. Consider the cost of diesel per liter is lower than that of gasoline (note: current market price of diesel per liter is pegged at P18.75-P18.95; unleaded gasoline sold in the country now costs between P24.15 to P24.38 per liter, as of June 3), an engine fueled by diesel certainly is more cost efficient by as much as 22.3 percent per liter. Factor in the better mileage performance of diesel versus gas and you may get as much as 60 percent cost benefit.

A diesel engine also has that extra edge as maintenance and care for it is less expensive. A gas engine has more components to check, maintain and replace if necessary like the components of the ignition system (spark plug, ignition coil, etc), which are not found on diesel engine. Moreover, the absence of spark plugs and the closed engine design of diesel engines allow you to drive through the flooded waters without fear of stalling and having to undergo expensive overhaul repairs.

The Nissan diesel engines in the Patrol, Urvan and Frontier pickups also have the additional advantage of being equipped with gear-type timing device, results in less maintenance to wear and tear. This, plus the "heavy engine" design of Nissan diesel engines, combine to provide longer life despite heavy usage.

These advantages — the significant chop offs from cost of diesel and lower mileage consumption plus fewer maintenance expenses — certainly build up to greater savings and consequently more value for the consumer’s money. Opting for diesel can have better benefits in the longer run.

Breaking the myth that diesel engines contribute to environment pollution, the ZD30DDTi engine of the Nissan Patrol employs a new revolution in diesel technology, the M-Fire Combustion System, which has been given an Outstanding Paper Prize by the Society of Automotive Engineers of Japan. This technology maintains a high level of efficiency without increasing the amount of exhaust emitted. Engine temperature is well-maintained to accommodate fuel combustion at the same time minimizing the possibility of pollutants such as Nox, CO2 and particulate matters to be created.

The Nissan Patrol’s ZD30DDTi direct injection engine with Turbo Intercooler has been recipient of the Energy Conservation Prize of Japan (ECCJ) for its NeoDi Direct Injection Technology. The ECCJ or Sho-Ene Taisho, is a commendation given to apparatuses and or systems for residential and commercial use that demonstrate outstanding energy conservation performance and other superior features.

"These alone are proofs that our products live up to the highest international standards for quality and efficiency," Lee reiterates.

UMC Anniversary Offer

It’s our 50th anniversary and we are giving all Nissan Frontier and Patrol buyers a gift that lasts two years!

The Great 50@50 Deal where all buyers of Frontier and Patrol between now and July 31, get 50 percent off of their Periodic Maintenance Service (PMS) for up to 50,000 km. That means, new owners pay only half the cost of their PMS parts and labor for as long as two years based on normal usage.

Along with this promo is the refer-a-friend scheme. As a buyer, refer-a-friend who buys within the same period and you get an extra 25 percent off or a total of 75 percent off of your PMS parts and labor up to 50,000 km.

So hurry to any of our Nissan dealerships nationwide and get this anniversary gift, from Universal Motors Corp., your partner for 50 years in giving you the best Nissan LCVs.