Isuzu Philippines Launches Di Diesel Up! Campaign

Isuzu, the global authority in diesel technology, launched its Direct Injection Diesel Up! campaign last October 15, which will run up to December 20. Isuzu embarked on this Di Diesel Up! Campaign in partnership with TOTAL, the ideal fuel for Isuzu direct injection diesel engines. A series of activities are lined up to reinforce the superiority of Isuzu’s direct injection diesel engine, such as — Di Diesel Up! Kilometer Log Face-Off Contest, Di Diesel Up! Stick-On GIG, Di Diesel Up! Trivia and Di Diesel Up! Driving Clinic.

Di Diesel Up! Kilometer Log Face-Off Contest (October 20-November 30)

Searching for the Isuzu vehicle with the highest registered kilometer reading nationwide! Open to all Isuzu vehicle owners of Hi-Lander Crosswind, Trooper, Fuego & N-Series class. Only one winner will be named per category. Application forms are available at all accredited Isuzu dealerships nationwide and must be attached with a clear copy of OR and CR. Participating units must be in good running condition. Winners will be awarded with P20,000 cash prize per vehicle category and premium items from Isuzu.

Di Diesel Up! Stick-On GIG (October 24-November 17)

Vehicles, regardless of brand and make, fueling up at any of the 11 designated Metro Manila TOTAL stations will be given Isuzu Di Diesel Up! stickers for mounting on the windshield. Owners spotted with mounted stickers on their units will automatically be given premium items from Isuzu or TOTAL, and qualify to win a cash prize when spotted during the grand draw on December 13 at Isuzu Quezon Avenue. Stickering will be at the following TOTAL service stations:

Oct. 24 & 25 - Alabang 4-8 pm / Masinag, Antipolo 4-8 pm

Oct. 26 & 27 - EDSA Sun6-10 am/Mon-5-9 pm Rodriguez / Rizal 4-8 pm

Oct. 31 & Nov. - Fairview 6-10 am / Sucat 4-8 pm

Nov. 2 & 3 - Libis 4-8 pm / Kamagong 6-10 am

Nov. 7 & 8 - Shaw Boulevard 4-8 pm / Kamagong 7-11 am

Nov. 9 & 10 - Alabang 6-10 am / EDSA 5-9 pm

Nov. 15 & 15 - Valenzuela 5-98 pm / Libis 6-10 am

Nov. 16 & 17 - C5 Pasig 5-9 pm / Sucat 6-10 am

In addition, all vehicles with the Di Diesel Up! sticker spotted in the following areas will be given special tokens:

Nov. 21 - TOTAL Alabang 5 pm

Nov. 22 - TOTAL EDSA 6 pm

Nov. 28 & 29 - Fort BonifacioGlobal City 10:30 am Market Market! Compound

Owners of marked vehicles are then invited to proceed to Isuzu Quezon Avenue to fill out raffle stubs on December 13, 10 am-12NN for a chance to win P10,000 (major prize), P5,000 (2nd prize), P3,000 (3rd prize) and P1,000 (consolation prize).

Di Diesel Up! Trivia (October 15-November 30)

One should get hold of the Di Diesel Up! flyer from any of the 20 authorized Isuzu dealerships nationwide or from Makro mailers. The reply coupon found at the bottom of the flyer should be filled out and dropped at any Isuzu dealership. Three lucky winners will have a chance to win P10,000 cash prize which will be announced at the grand draw on December 13 at Isuzu Quezon Avenue.

Di Diesel Up! Driving Clinic (November 22-December 4)

A seminar-test drive will be held in selected universities and companies for public awareness on the advantages of diesel. Conducted by service training experts of Isuzu Philippines, the seminars aim to educate participants on the power, efficiency, safety and durability of diesel engine.

Di Diesel Up! campaign is a partnership between Isuzu Philippines Corporation and TOTAL (Philippines) Corporation. See flyers, posters and print ads for details.