Key consumer trends unveiled

MANILA, Philippines - Omnicom Media Group owned, media firm, OMD has unveiled key consumer trends for 2011 in a report, titled ’11 for 11’. The recently-released OMD report is backed by two robust pieces of consumer research.

The first study is an in-house Snapshots online research, with an in-depth questionnaire that went out to over 3000 people in North America, Argentina, Brazil, Mexico, Australia, Japan, Thailand, China, India, South Korea, UK, Russia, Spain and Germany and France while the second study resulted out of a partnership with the Future Foundation and their newly launched Global n:Vision study(a study of 30,000 consumers in 21 markets) to further illustrate the behavior and attitudes of consumers as they look towards a new decade in Asia.

The ’11 for 11' report revealed key consumer insights for Asia:

• Price sensitivity exists across markets but is less fierce than during the height of the economic downturn.

• All countries except India see consumers holding back, with spending falling short of expectations. China particularly is more cautious now than 2009 due to inflation pressure, while consumers in Australia, Thailand, Japan & Korea are least willing to spend.

• Compared to 2009, consumers are buoyant in India and China, but less so elsewhere in the region.

• Family and friends are a powerful influence on purchasing - especially in China.

• Consumers will increasingly look to brands to help them control their health and wellbeing in 2011.

Family, social gaming, group buying, going green and mobile are key trends as identified in the research report. Please refer to annexure 1 for a full description of the trends for 2011.